#Japan #Tokyo #PKSHA Technology #CIRCULATION #AI Powered Pro

Circulation's Groundbreaking Launch: Transforming Inside Sales with AI

Circulation, a Tokyo-based company recognized for harnessing over 30,000 experienced professionals' insights, has recently unveiled an innovative AI-driven solution, the "AI Powered Pro for Inside Sales." This development occurs in partnership with its group company, PKSHA Technology, aiming to tackle the challenges surrounding expertise dissemination within organizations.

Addressing Organizational Knowledge Gaps

In most businesses, specialized roles in sales, marketing, human resources, and consulting depend heavily on individual experiences for high-quality decision-making. Such a system leaves valuable insights trapped within the minds of a few, and consequently, organizations struggle with inconsistent client interactions and decision-making processes. These issues hinder overall learning speed and diminish the reproducibility of successful outcomes.

Previously, effectively distributing the knowledge held by top professionals required direct human intervention, constrained by physical resources and time. The new "AI Powered Pro" series seeks to address these structural problems, merging the superior cognitive abilities of professionals with AI systems to enhance workplace workflows. This integration allows specialized decisions formerly reliant on individuals to be elevated into shared organizational knowledge, significantly boosting productivity across the board.

The primary goal is NOT to replace professionals with AI. Instead, the vision entails AI serving as a facilitator, bridging the gap between professional knowledge and operational roles, ultimately allowing individuals to focus on more meaningful customer engagements and creative endeavors. This sustainable enhancement of customer value is achieved without undermining personal expertise, as the organization benefits from higher-resolution utilization of skills.

Introducing "AI Powered Pro for Inside Sales"

The first offering, "AI Powered Pro for Inside Sales," transcends mere email writing software. It captures the critical decision-making criteria and deep hypothesis formations utilized by top sales experts, applying this framework to specific clients' business strategies and processes. AI executes the entire sales flow autonomously, transforming it into an effective workflow.

Circulation has already implemented this service in its sales process, addressing the notoriously labor-intensive personalization of emails — a stage where discrepancies in skills can be readily apparent. With professionals involved at the inception, their insights were programmed into AI as precision thinking logic. This resulted in a remarkable decrease in the time spent on customer research, email drafting, and logging activities from approximately seven minutes per correspondence to a streamlined process handled by AI. Consequently, the appointment acquisition rate saw an uptick from 1.7% to 2.8%, leading to a 130% rise in appointments secured and projecting an annual revenue impact of around 200 million yen.

This high reproducibility of organizational results encapsulates the core value the service offers. With professional insights disseminated throughout the organization via AI, companies can extricate themselves from dependency on individual skills, thus accelerating sustainable growth. This framework, where expertise continually contributes to value creation through AI, epitomizes Circulation's and PKSHA's vision of harmonizing human talent with AI — promoting a shared evolution in the workplace.

Meet the Professionals Driving AI Powered Pro Services

Circulation leverages the experience of over 30,000 professionals to aid companies in overcoming managerial challenges. Among them are:

• - Nozomi Iino: Previously spearheading the launch of AI media platform Ledge.ai, Iino has driven various projects to success, turning losses into profits by optimizing strategies within diverse companies.
• - Shunichi Kajiwara: Having co-founded the online brokerage FOLIO, Kajiwara's practical experience in synthesizing finance, technology, and management drives essential AI implementations within the business realm.
• - Makoto Okuwaki: As a digital marketer turned founder of Core Inc., Okuwaki combines technical prowess with business insight, enabling the development and deployment of cutting-edge AI products.
• - Yasuhiro Kanemoto: Formerly with Microsoft, Kanemoto excels in leveraging extensive data to drive business transformations and monetization strategies.
• - Tatsuya Higuchi: Currently a business developer at PKSHA Technology, Higuchi supports the development of the AI Powered Pro service while enhancing workflow productivity within sales divisions.

Future Prospects: Expanding into Diverse Professional Domains

Looking ahead, the initiative will expand beyond sales into human resources, consulting, legal fields, and more, deploying solutions that amplify professional knowledge through AI while simultaneously broadening organizational efficiency and individual capabilities. By collaborating with PKSHA on AI Research and Solutions, Circulation aims to accelerate the construction of tailored workflows that meet diverse customer needs.

Through professional sharing and collaboration with optimal talent, unresolved business challenges can be addressed effectively. Circulation is committed to harnessing external professional resources to facilitate various corporate transformations as a catalyst of change in the business landscape.