#Japan #Tokyo #Authentication #Buyee #tenso

Buyee Expands Its Authentication Options

In an exciting development for global consumers, Buyee, a cross-border e-commerce service operated by tenso Inc., a subsidiary of BEENOS, has announced the expansion of its authentication options. These precautions aim to enhance safety and confidence for buyers engaging in online and C-to-C transactions. Previously limited to luxury fashion and accessories, the authentication services now also include categories like street fashion, sneakers, and trading cards. This broadening of services is a response to growing concerns over the authenticity of products purchased online.

Background of the Authentication Services

Buyee is committed to breaking down barriers for international customers, enabling them to purchase Japanese products securely by enhancing language support, payment methods, and delivery options. According to a report from the OECD and EUIPO set for May 2025, the international trade in counterfeit goods reached a staggering $467 billion in 2021. This indicates that the market for fake products is expanding, presenting significant risks to consumers. Buyee's initial focus on luxury fashion authentication has now evolved to incorporate the fast-growing categories of street fashion and collectibles.

The new offerings ensure that collectors and buyers can shop with the peace of mind that items validated through the service bear a special tag, indicating their authenticity. By using Fakebusters for the validation process, Buyee guarantees that products recognized as genuine receive exclusive tags and seals, which not only affirm their legitimacy but also help prevent accidents such as switches during shipping.

As part of its commitment to secure purchases, Buyee will continue to expand the list of items available for authentication in the future.

The Authentication Process

Choosing the authentication option allows buyers to feel secure in their transactions. If the product fails to meet the established criteria, it will be canceled, and the item returned to the seller with a refund issued to the buyer. This process covers a broad range of categories:

• - Luxury fashion and accessories
• - Street fashion and accessories
• - Sneakers
• - Trading cards

The validation is performed by experienced Japanese authentication specialists who are members of recognized associations dedicated to quality control and safety in the distribution of goods.

Important Details About the Authentication Service

• - Websites Covered: JDirectItemsAuction
• - Authentication Firms: Fakebusters (IVA Corporation) and AACD (Japan Distribution Self-Regulation Association)
• - Extra Fees: Pricing for authentication will be displayed on each product page during the purchase process.

The iconic authentication tag and seal are exclusive to genuine products, ensuring that buyers can differentiate them from their counterfeit counterparts.

Overview of tenso Inc.

Tenso plays a pivotal role in promoting cross-border e-commerce for domestic EC sites through services like ‘転送コム’ (Overseas forwarding service) and ‘Buyee’. As of December 2023, the company began offering international shipping agency services, marking a significant milestone in its growth. Impressively, the BEENOS group has supported more than 6,000 domestic companies in cross-border EC, with services covering approximately 120 countries and regions. The diverse shipping and payment options offered by tenso have garnered high praise from overseas consumers, contributing to its impressive membership, which exceeded 5.88 million as of the end of September 2024.

Company Name: tenso Inc.
CEO: Seita Nakai
Headquarters: 8-4-13 Nishigotanda, Shinagawa, Tokyo
Establishment Date: July 2008
Capital: 100 million yen
*(tenso Inc. is a consolidated subsidiary of BEENOS Inc. listed on the Tokyo Stock Exchange under Prime number 3328.)