TikTok Live Commerce Breakthrough: Selling 800 Carbonated Beauty Packs in Just 10 Minutes

In an impressive display of the effectiveness of live commerce, S Holdings, a Tokyo-based company specializing in live shopping experiences, has achieved remarkable sales figures through its TikTok channel, Yan Channel. On March 13, 2026, the channel showcased the G4U Sparkling Pack, a carbonated beauty product developed by Kurura Lab, managing to sell approximately 800 units within just 10 minutes of the broadcast.

This achievement, part of a strategic live commerce initiative, emphasizes a customer-engaged approach where viewers are not just passive observers but active participants in the shopping journey. The success is attributed to a combination of demonstrating the product prominently and responding to live queries from viewers, which enhances understanding and confidence in their purchases.

Highlights of the Sales Performance

- Units Sold: Approximately 800
- Broadcast Date: March 13, 2026
- Broadcast Duration: About 10 minutes

Features That Maximize Sales in Short Timeframes

Yan Channel effectively captured the essence of salon-level skincare through an accessible medium. By integrating live demonstrations and real-time interactions, the channel managed to alleviate potential buyer anxieties and drive rapid purchasing decisions.

Visualizing the Experience

During the live session, the carbonated facial pack's unique features were showcased through immediate visual demonstrations. The immediate formation of bubbles upon application and subsequent skin changes were highlighted in real-time, enabling viewers to grasp the product's benefits palpably.

Addressing Viewer Concerns in Real-Time

The live format allowed for immediate interaction, with the hosts addressing common skincare issues such as pore care, dull skin, and loss of elasticity on the spot. This not only engaged viewers but also provided them with the reassurance needed before making a purchase, leading to high conversion rates.

Product Overview: G4U Sparkling Pack

The G4U Sparkling Pack is not just another beauty product; it utilizes high-concentration carbon dioxide to stimulate the skin gently. It promotes blood circulation and provides a tightening effect, making it particularly appealing for users seeking to replicate professional skincare results at home. The pack has generated a following for its capability to address specific skin concerns effectively.

About Yan Channel

Yan Channel stands among the leading live streaming commerce platforms in Japan, specializing in delivering a diverse range of products from beauty and health to its own apparel brand, ABITOKYO. Operated under S LIVE JAPAN, the channel's creative skill in live production, strategic marketing, and product presentation has led to successful broadcasts, particularly in beauty and Korean cosmetics.

The channel is notably making strides in promoting local revitalization projects through direct engagement with local producers across various regions in Japan. Through these initiatives, they aim to highlight local specialties, generating substantial sales, like reaching over ¥40 million in just two days. This innovative model seeks to rejuvenate regional economies through the power of live commerce.

About S LIVE JAPAN

S LIVE JAPAN is a niche live commerce production specializing in operating multiple channels, including Yan Channel. It boasts a talented roster of live commerce personalities and collaborates closely with creators and brands to foster promotional strategies that resonate with audiences. The channel has achieved top rankings on TikTok Shop for consecutive months, showcasing its prowess in generating sales through data-informed streaming practices and strong brand partnerships.

Channel Overview

- Channel Name: S-LIVE JAPAN
- URL: S-LIVE JAPAN TikTok

S Holdings, the parent company, provides a broad range of services from live commerce to branding, with a commitment to nurturing live commerce talent and delivering a unique shopping experience where watching, conversing, and buying converge seamlessly.

Company Overview

- Company Name: S Holdings, Inc.
- Location: 3-5-11 Kamioosaki, Shinagawa-ku, Tokyo, Japan
- CEO: Enyon Jin
- Founded: May 14, 2012
- Capital: ¥50 million
- Business Areas: Live commerce, talent cultivation, branding, apparel, AI, and IT systems.