Donghai County Showcases Crystal and Handcrafted Nails at Milan Fashion Week

On September 23, 2026, Donghai County made headlines at Milan Fashion Week by showcasing its unique crystal and handcrafted press-on nails, emphasizing its commitment to creativity and craftsmanship. The event celebrated the 10th anniversary of Donghai being recognized as a "World Capital of Crystal" by UNESCO, underscoring the county's significant contribution to the global crystal trade.

Donghai's participation in Milan was more than just a display of beautiful products; it was a pivotal opportunity for local artisans to connect with international designers, fashion businesses, and cultural representatives. The event gathered around 60 participants, including notable figures such as Geng Xiewi, the Economic and Commercial Counselor of the Chinese Consulate General in Milan, and Marco Griguolo, Councillor for Infrastructure in the Metropolitan City of Milan. The presence of such dignitaries highlighted the importance of this event in fostering relationships between Donghai's local industry and the international fashion sphere.

The theme of the event, "Crystal Shines Across the World, Commerce Connects the Future," encapsulated the ethos of Donghai's vision: to bridge local artistry with global markets. As part of the exhibition, Jiangsu Donghai Crystal Industry Development Group Co., Ltd. introduced an initiative aimed at collaborating with international designers. This initiative encouraged creative exchanges, leading to new product lines that blend Chinese craftsmanship with Italian design nuances.

During the event, attendees were treated to a showcase of newly developed crystal and press-on nail products, featuring collaborations between Donghai's artisans and Italian designers. This fusion of creativity was met with enthusiasm, as visitors eagerly explored this fresh take on traditional craftsmanship. Additionally, open exhibitions allowed guests to engage with works from several local businesses, including Jiangsu Jingcheng Shangjia Press-On Nails Co., Ltd., Donghai Jingyun Fuli Culture Co., Ltd., and Lianyungang Yuenuo Beauty Co., Ltd.

Given that Donghai produced over 300 million pairs of press-on nails in 2025—accounting for more than 70% of China's total production—this event marked a significant step toward expanding their reach beyond national borders. The press-on nail industry alone saw impressive annual sales of approximately 15 billion yuan, with products shipped to over 30 countries.

The gathering not only showcased stunning craftsmanship but also facilitated valuable connections between Donghai's local talents and the global fashion community. By blending their rich heritage of crystal creation with innovative designs, Donghai is poised to make a lasting impact in the world of fashion.

As the event unfolded, the collaborative spirit between Donghai's crafters and Italian designers became evident, paving the path for new artistic ventures. This initiative promises exciting futures for both communities, as they explore endless possibilities in combining their strengths.

Donghai's journey in Milan is a testament to the power of local craftsmanship, innovation, and the potential for cultural exchange in the ever-evolving world of fashion.