#Japan #Tokyo #YouTube #MOMENTUM #HYTRA DASHBOARD

Overview of the New Update

Momentum, a leading ad verification company based in Tokyo, Japan, has recently added a new category called 'Background Viewing' to its YouTube ad distribution's unsafe channel list, known as the "HYTRA DASHBOARD Channel Unsafe List." This initiative aims to protect brands from damage while ensuring that advertisers can better allocate their budgets to more effective platforms.

The Significance of the 'Background Viewing' Category

Background on the Addition

YouTube hosts numerous channels that focus on sound rather than visuals. For example, many videos are designed for background listening, including categories such as "Study BGM," "Sleep BGM," and "Work Music." In these scenarios, users are primarily focused on audio, significantly minimizing the likelihood of them noticing subsequent video ads. Therefore, ad placements in these contexts can result in brand messaging going unnoticed, leading to potential brand damage.

Value Provided by Momentum

By recognizing the importance of these types of videos, Momentum has categorized such channels as 'Background Viewing' in the "HYTRA DASHBOARD Channel Unsafe List." This strategic addition allows brands to avoid risks associated with brand damage while also optimizing their advertising budgets. By filtering out channels where the ads are unlikely to be seen, advertisers can focus their resources on higher-quality viewing opportunities, yielding far better engagement and brand recall.

An In-Depth Look at the 'HYTRA DASHBOARD Channel Unsafe List'

The "HYTRA DASHBOARD Channel Unsafe List" functions as an ad verification tool designed specifically for YouTube. It works by limiting where an advertiser's YouTube ads can appear through a comprehensive blocking list of channels deemed unsafe, which aids in reducing the risk of brand damage.

High-Quality List Accuracy

Momentum prides itself on high list accuracy, achieved through a unique logic-based machine determination system combined with meticulous manual checks conducted by dedicated operators. This dual-check procedure ensures that advertisers receive a top-tier block list that keeps their advertising expenses in check while upholding their brand image.

Cost Reduction for Operations

Another significant advantage is the automated list configuration that eliminates the labor-intensive work for ad operations teams. This automation considerably reduces operational costs, allowing marketers to focus on more strategic aspects of their campaigns without being bogged down by manual checks.

Categories of Necessary Measures

The list also encompasses various categories aimed at addressing multiple types of risks, such as:

• - Copyright Violations
• - Negative/Graphic Content
• - Controversial Topics
• - Adult Content
• - Hate/Sensitive Themes
• - Child-Specific Content
• - Gambling
• - International Channels
• - Background Viewing (New)

These categories are developed to ensure both advertiser safety and brand integrity, making them a crucial part of any advertising strategy on YouTube.

About Momentum

Momentum started with the mission to eliminate wasted advertising by being the first ad verification provider in Japan. The company continually develops high-precision solutions aimed at creating a healthier internet advertising environment. By addressing these issues, Momentum not only fosters long-term growth for all stakeholders but also effectively mitigates risks associated with digital marketing. This enables brands to focus on more essential business challenges while reducing costs and resource expenditures. For more details about their services, please visit Momentum's website.