#Japan #Tokyo #Culture Award #House Foods #OB Award

House Foods Wins Culture Award Runner-Up at OB/OG AWARD 2026

In a remarkable achievement, House Foods Corporation has been honored with the runner-up position in the Culture Award category at the OB/OG AWARD 2026, organized by BizReach Campus. This accolade is a testament to the company's commitment to fostering a deeper understanding between students and corporations through its innovative recruitment strategy, particularly the introduction of the "Recruiter System" aimed at the graduating class of 2026.

Understanding the OB/OG AWARD and Culture Award

BizReach Campus, an online career education platform, connects students with professionals and alumni from their respective universities. The OB/OG AWARD celebrates companies that make significant contributions to the culture of alumni visits, particularly rewarding those that have implemented innovative initiatives. The Culture Award specifically recognizes companies dedicated to providing greater career exploration opportunities for students.

House Foods' Innovative Recruitment Approach

Implementing the Recruiter System, House Foods has taken a proactive approach to connect future employees with their company. This initiative allows students interested in research positions to engage in one-on-one interviews with selected recruiters from within the company. It serves to clear any doubts and provide substantial support during the selection process.

In recent years, the external environment for recruitment has become increasingly challenging, with a decline in the youth population and higher rates of early employee turnover. Aiming to enhance these metrics, House Foods sought to boost its acceptance rates post-invitation and improve the retention of new hires. Despite previous efforts to convey the company culture through explanations and interviews, they identified that there were gaps in communication, leaving students with more questions than answers.

This realization led to the establishment of the Recruiter System, as the company recognizes that true engagement and understanding are vital for aligning student aspirations with the corporate culture.

Results of the Recruiter System

The implementation of the Recruiter System resulted in clearer communication between students and current employees. By refining the information presented on their hiring website and rescheduling workplace visits for candidates, they provided opportunities for one-on-one dialogue. This shift enabled students to receive realistic insights into both the positive and challenging aspects of working at House Foods, elevating their understanding and creating a more informed decision-making environment. The changes led to over a 5% increase in final selection attendance and heightened acceptance rates for offers.

Feedback from new graduates highlighted the effectiveness of the program—"Hearing very specific work-related anecdotes helped alleviate my vague anxieties," stated one intern. Another noted, "It was beneficial to have numerous discussions with peers from the company about their experiences."

Future Plans for the Recruiter System

For the 2027 recruitment cycle, House Foods plans to expand its Recruiter System beyond research positions to include all job categories, with the exception of specialized roles. The company is committed to continuing its initiatives that enhance mutual understanding, ensuring that both students and the organization can engage sincerely during the hiring process. By doing so, House Foods aims to attract candidates who genuinely resonate with their corporate ethos, enabling a seamless integration for new hires.

For more information about their recruitment processes, visit the House Foods Recruitment Site.