#Japan #Tokyo #TNL Mediagene #Keychron #GIZMART

TNL Mediagene Unveils GIZMART

On November 20, TNL Mediagene launched GIZMART, a pioneering digital media-commerce platform designed to enhance user experience through curated products and collaborations. The initiative utilizes the company’s media brand, Gizmodo Japan, as a co-developer of hardware focused on enhancing the consumer tech landscape.

A Successful Launch Initiative

The inaugural project under this new initiative is the Keychron Nape Pro, an innovative trackball device co-developed with Keychron, known for their high-quality keyboards. The launch included a crowdfunding campaign that caught fire, achieving over ¥100 million (approximately $1 million) in gross merchandise value within the first 12 hours. As of now, the campaign has surpassed ¥160 million in GMV, reflecting a robust response from the market.

Live Stream Impact

The campaign was kicked off via a live stream on Gizmodo Japan's YouTube channel, attracting more than 1,800 concurrent viewers. This interactive launch strategy not only generated excitement but also showcased the product's features, enhancing engagement with potential customers. The swift accumulation of funds demonstrates the platform's capability to drive commerce efficiently and indicates a promising start for GIZMART.

The Evolution of Product Development

The Keychron Nape Pro draws inspiration from the 'Nape' project, a personal development endeavor led by Koichiro Amito from Gizmodo Japan. The device was exhibited at the Tokyo Game Show 2025, where it captured attention for its innovative approach. The successful crowdfunding campaign indicates strong community support and validates TNL Mediagene’s strategy of merging digital media with product development.

Bracing for International Expansion

Although GIZMART currently serves the Japanese market, the company has aspirations for international growth. By positioning itself as a co-creator between users and manufacturers, TNL Mediagene aims to create a scalable commerce model that transcends geographical boundaries and product categories. According to Co-Founder and President Motoko Imada, the initial feedback from consumers validates the concept that media credibility can significantly influence purchase behavior.

Looking Ahead

GIZMART is built on over a decade of product reviewing experience, tied to Gizmodo Japan's commitment to providing consumers with trusted editorial selections and comprehensive product evaluations. The platform emphasizes collaborations with creators and hardware manufacturers, ensuring high-quality products reach customers more effectively. As TNL Mediagene continues to grow, its innovative approach could redefine the intersection of media and commerce in the technology space.

About TNL Mediagene

TNL Mediagene, established in May 2023 through the merger of The News Lens Co. from Taiwan and Japan's Mediagene Inc., operates as a leading digital media entity in Asia. With offices across Japan, Taiwan, and Hong Kong, the company is committed to delivering high-quality content across various topics, including technology, lifestyle, and business. The introduction of GIZMART marks TNL Mediagene's foray into e-commerce, blending its media capabilities with consumer engagement strategies. Through the digital media-commerce initiative, TNL Mediagene sets the stage for future innovations in product development and commerce strategies in Japan and beyond.