bunq Partners with Ascenda to Enhance Global Rewards for Users

bunq Accelerates Global Expansion with Ascenda Partnership

bunq, Europe's second-largest neobank, has recently joined forces with Ascenda, a leading loyalty company that drives growth for top financial institutions worldwide. This exciting partnership is set to enhance bunq's loyalty program and unlock a variety of appealing rewards for its users, allowing them to better enjoy their international lifestyles.

With bunq marking a significant milestone of 20 million users and plans to expand its services into the United States, the need for user-centric solutions has never been more pressing. As a neobank that strives to make banking easy and convenient, bunq continuously focuses on leveraging technology to eliminate the challenges of managing finances. The collaboration with Ascenda reflects both companies' commitment to creating exceptional user experiences through innovative technology.

Ascenda’s extensive loyalty ecosystem will allow bunq customers in various European countries such as Germany, France, Spain, Ireland, and the Netherlands to redeem their rewards points for a wide array of aspirational products, including airline miles. This strategic partnership not only enhances bunq's existing offerings but also strengthens its market positioning, making it more attractive to both new and current customers. It aims to improve customer acquisition and increase overall engagement, ultimately fostering loyalty.

Tom Bilske, Head of New Products at bunq, expressed enthusiasm about the new features, stating, "We’re excited to bring one of our most-requested features to users earning airline miles, just by using their bunq card. Our partnership with Ascenda aligns with our mission to simplify banking for our users, helping them earn travel rewards from everyday spending while supporting their lifestyle without borders."

Josh Berwitz, Chief Commercial Officer at Ascenda, added, "In today’s competitive market, loyalty has transcended being just an add-on to financial services. It is now a crucial driver for revenue growth. This partnership illustrates how a forward-thinking institution can leverage unique customer value propositions to thrive within the financial landscape. bunq is transforming the everyday banking experience into something truly rewarding, and we’re thrilled to facilitate their journey to success."

About bunq

Founded in 2012 by entrepreneur Ali Niknam, bunq has revolutionized the European banking sector. With a user-centric approach, bunq quickly became the second-largest neobank in the region, catering to individuals and businesses with international needs. The platform empowers users to manage their finances effortlessly, covering areas like spending, saving, budgeting, and investing.

bunq was a pioneer in many aspects, being the first bank to acquire a European banking license in over 35 years, raising a record-breaking €193 million in Series A funding, and achieving structural profitability by the end of 2022. With its sights set on becoming a comprehensive global neobank for digital nomads, bunq is expediting its entry into the U.S. market, having applied for a broker-dealer license and preparing for a full banking license application later this year.

About Ascenda

Ascenda powers some of the most recognizable financial services around the world, offering personalized rewards experiences that drive customer engagement and profitable behavior. With over a decade of expertise and a portfolio of prestigious global clients, Ascenda is trusted by many prominent brands to produce growth outcomes while reducing complexity and enhancing customer journeys. For further insights, visit ascenda.com.