TUMI Appoints Wei Daxun as New Brand Ambassador for Asia-Pacific Market
TUMI Welcomes Wei Daxun as New Brand Ambassador in Asia-Pacific
TUMI, the globally recognized brand for travel, lifestyle, and accessories, is thrilled to announce that Chinese actor Wei Daxun will be their new ambassador in the Asia-Pacific region. This exciting development comes on the heels of TUMI's flagship store opening in Shanghai, a significant milestone that underscores the brand's ongoing global expansion and dedication to serving global travelers.
Wei Daxun, who has become a household name across Asia, is celebrated for his versatility, charisma, and authenticity. His career spans various realms, including film, television, music, and philanthropy, earning him widespread acclaim and a loyal fan base. Wei epitomizes professionalism, discipline, and a continual pursuit of excellence—qualities that have distinguished TUMI for more than 50 years.
The 19 Degree Lite Campaign
Wei Daxun marks his official debut in TUMI's campaign for the 19 Degree Lite collection, which is part of the broader
Topics Consumer Products & Retail）
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