#China #Shanghai #Blokees #Spielwarenmesse #Transformer

Blokees Unveils Innovative Toy Line at Spielwarenmesse 2026

From January 27 to 31, 2026, the renowned Assembly Character Toys brand Blokees made waves at the Spielwarenmesse 2026, an event widely recognized as one of the premier international toy fairs. This marked the company's first appearance at the fair, where it unveiled an extensive lineup of products aimed at capturing the imagination of toy enthusiasts worldwide.

Blokees' presence at the toy fair was not just about showcasing products; it was a testament to the brand's commitment to cater to a wide audience, appealing to diverse age groups and interests. With a striking combination of creativity, quality, and nostalgia, Blokees aimed to touch the hearts of young players and even those who fondly remember their childhood playthings.

Ye Shanshan (Sam), the Vice President of Brand Marketing at Blokees, welcomed attendees at the exhibition's opening ceremony and highlighted the brand's global ambitions. Drawing from years of marketing experience, Sam emphasized the importance of fostering innovation in the toy industry to keep up with evolving consumer preferences.

Product Offerings of Blokees

At the expo, Blokees showcased two of its major product categories: Blokees Model Kits and Blokees Wheels. These features included over 240 distinct items spread across more than ten major lines. Some of the notable collections presented at the event included:

• - HERO5
• - HERO10
• - Champion
• - Legend
• - TERRAVENTURE
• - DaaLaMode

Moreover, the brand did not shy away from leveraging globally popular intellectual properties (IPs). Some impressive new launches include products that resonate with fans of iconic franchises such as Transformers, EVANGELION, Jurassic World, and Minions. The HERO5 and HERO10 lines were particularly highlighted, featuring innovative toys like the Blokees Transformers Defend Version Series 6: War Behemoths and Blokees Transformers Galaxy Version Series 9: Darkest Hour, allowing players to engage with familiar characters in exciting new ways.

The event also introduced three captivating characters from the Saint Seiya Galaxy Version Series 04 Gold Zodiac 2, which featured fan-favorites Virgo Shaka, Gemini Saga, and Pisces Aphrodite, leaving collectors eager for more. Not to be overlooked, the Blokees Wheels Transformers C02 Wreck'N Rule made headlines with the addition of Overlord's jet mode, marking a first for the line and showcasing Blokees' commitment to innovative design.

Expanding Product Lines for Diverse Audiences

Blokees is also expanding its offerings for older consumers. At the fair, they unveiled the Blokees Mega Man Champion Class Shooting Star Mega Man and Blokees Mega Man Champion Class Zero (Mega Man Zero), delighting longstanding fans of the classic Japanese video game. Additionally, the Blokees Saint Seiya Champion Series Plated Pegasus Seiya EX Version was introduced, celebrating the beloved series' 40th anniversary through a special edition.

Apart from showcasing a vast array of products, Blokees also displayed 15 remarkable global BFC works as part of the 3rd BFC Creation Contest 2025. The company also announced the launch of the 4th BFC Creation Contest, aimed at fostering creativity and engaging creators from around the world.

Blokees remains dedicated to advancing its product lines. In the coming years, the company plans to continue its focus on innovation and diversity while satisfying the needs of a global player base. As the toy industry evolves, Blokees is poised to remain a key player, ensuring that their product offerings resonate with audiences old and new.

Conclusion

The display by Blokees at Spielwarenmesse 2026 highlights not only the brand's innovative spirit but also its commitment to creating engaging, high-quality products for everyone. As the toy industry continues to evolve, Blokees stands ready to shape the future of play with its exciting new offerings.