#Japan #Tokyo #Japanese snacks #Loft #Summer Sweets

Summer Sweets Land 2025

As the summer season approaches, Loft Co., Ltd. is set to launch its much-anticipated event, Summer Sweets Land 2025, running from June 28 to August 31, 2025. The event will take place in 166 Loft locations nationwide, including Shibuya and Ginza Loft stores. This exciting celebration of seasonal sweets features a diverse mix of contemporary confections that make ideal gifts for summer occasions.

Highlights of Summer Sweets Land 2025

This year's showcase will include refreshing jelly desserts made with real fruit, innovative takes on traditional wagashi (Japanese sweets), and seasonal offerings from the renowned Shinjuku Takano. With a focus on both aesthetics and taste, the products are perfect summer gifts or casual treats.

Unique Fruit Confections

Among the standout items is the Wakayama Nachurun, a fruity jelly that captures the essence of Wakayama's rich agricultural output. Available at 498 yen each, the jelly comes in five flavors, including hassaku (a type of citrus), lemon, and a boxed set with mandarin orange, peach, and ume. Its rich sweetness and luscious texture promise a delightful escape from the summer heat.

!(image_url_placeholder)

In addition to the jelly, Loft will also feature the Summer Lemon Cookies and the Summer Book-shaped Cookies 25’ from North Object, scheduled to be available in early July. These cookies offer various textures and designs inspired by outdoor themes, adding a playful twist to traditional summer treats.

Chic Modern Wagashi

The event will also celebrate Japanese tradition with a modern spin through its Shin-Wagashi collection. Highlighted items include the and3 Anmitsu, an updated version of the classic anmitsu dessert featuring flavors like sweet red bean, matcha, peach, and lemon, all accompanied by a convenient spoon for on-the-go enjoyment.

Each serving is priced between 411 and 449 yen, providing a taste of nostalgia with a contemporary style. Alongside it, the Hitokuchi Yokan (303 yen each) offers a bite-sized traditional treat in a colorful package, available in nine different flavors—perfect for sharing or indulging alone.

!(image_url_placeholder)

Fans of the world-renowned anime One Piece will be thrilled to find the One Piece Devil Fruits, priced at 1,801 yen. These candy-like confections mimic the appearance of legendary fruits from the series, featuring a glassy exterior that provides a delightful crunch, paired with fruity fragrances.

Shinjuku Takano’s Summer Festival 2025

Also returning this year is the Shinjuku Takano Summer Festival 2025, which will include exclusive items such as the Candy Pouch (1,070 yen). This vibrant pouch features salt candies in lemon and watermelon flavors, designed with fruity patterns and includes a carabiner for easy carrying.

Takano’s Fruity Pure Jelly (ranging from 864 to 1,080 yen) will delight dessert lovers with its realistic appearance and flavor, available in white peach, musk melon, and watermelon varieties. With the summer heat in full swing, these jellies promise to be the perfect refreshing treat.

Conclusion

With its broad array of offerings, Summer Sweets Land 2025 promises not only to satisfy sweet cravings but also to provide a delightful experience for gifting during the hot summer months. Be sure to visit your nearest Loft store from June 28 and explore these delightful treats that beautifully represent the essence of summer!