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A Breakthrough in Beauty: The Riferu Excellent Powder UV

On April 22, 2025, Willmina Co., Ltd., headquartered in Shinjuku, Tokyo, will officially launch their latest beauty innovation, the Riferu Excellent Powder UV. This product is designed to enhance the skin's radiance while effectively masking imperfections, catering to a growing need among individuals across demographics who seek solutions for skin dullness and uneven tone.

The Motivation Behind Its Development

As individuals age, concerns regarding skin dullness often surface, particularly among women aged 30 to 70. A recent survey conducted by Willmina revealed that more than half of respondents expressed worry over skin dullness, with the numbers rising significantly in older age groups: 65.2% among those in their 40s and an astonishing 75.8% among those in their 50s. Despite this, many individuals encounter issues when attempting to use lighter shades of face powder to combat dullness, as it can lead to an undesirable white cast.

In response to this dilemma, Willmina has developed the Riferu Excellent Powder UV. This innovative product features three expertly formulated colors that not only cover imperfections but also harmonize the light balance on the skin, ensuring a bright appearance without the risk of looking washed out. Additionally, with SPF50+ and PA+++ sun protection, users can engage in effective UV care while enjoying their makeup throughout the day.

Product Details

The Riferu Excellent Powder UV is priced at 3,630 yen (with refill options at 2,420 yen and compact at 1,210 yen, all taxes included), and will be available from various retail channels, including the Kigayaku Cosmetics official store on platforms like Amazon, Rakuten, and Yahoo! Shopping.

Key Features:

• - Three-Color Balance: This lightweight face powder employs a unique tri-color system that immediately boosts transparency and radiance. Each shade is infused with fine pearlescent particles:

- Yellow: Balances skin tone irregularities.
- Light Beige: Offers a naturally dewy finish.
- Dark Beige: Effectively conceals dark circles and blemishes.

• - Multi-Functional Formula: Enhanced with four key types of powders and oils, it promotes a beautiful skin tone and delivers:

1. A silky satin texture for smooth application.
2. A soft-focus effect achieved through specially processed powders that scatter light, enhancing the overall skin glow.
3. A blend of oil and powder to create a seamless finish that minimizes the risk of makeup breakdown.
4. Oil-absorbing properties that keep skin fresh and matte with continued wear.

• - Sun Protection & Skin-Friendly Formula: Boasting SPF50+ and PA+++, the powder is free from artificial fragrances, mineral oils, parabens, and alcohol, making it kind on the skin.

Availability

The Riferu Excellent Powder UV will hit the shelves at cooperative associations and various EC mall official stores starting April 22, 2025. For more information, customers can explore the Kigayaku Cosmetics online platforms, including their Amazon, Rakuten, and Yahoo! Shopping stores.

About Willmina Co., Ltd.

Founded in 1984 as a division of Nichimen Corporation (now Sojitz Corporation), Willmina has evolved to become a leading vendor in the cosmetics category within consumer cooperatives, serving over 30 million members with safe and reliable products in beauty, health, and wellness. The company is also a pioneer in feminine care products in Japan, with its well-regarded brand, Ibiza Beauty. Willmina strives to be a Well-Being & Beauty Company that supports women to live authentically and vibrantly.

Conclusion

With the launch of Riferu Excellent Powder UV, Willmina is positioned to address the growing beauty concerns of aging individuals, uniquely combining coverage, radiance, and sun protection in a single powder. Mark your calendars for April 22, 2025, to experience this innovative product firsthand!