Experience the Unique Delights of Combination Vanilla at Morinaga's Special Studio Event

Discover the New Vanilla Ice Cream Experience!

Morinaga Seika Co., Ltd., based in Minato-ku, Tokyo, is thrilled to announce the opening of the "Vanilla Monaka Jumbo presents Combination Vanilla Studio". This special pop-up event will take place in Shibuya, Tokyo, from March 13 to March 15, 2026. Designed as a limited-time shop, the event invites attendees to experience the innovative "Combination Vanilla" concept that Morinaga promotes through its flagship product, Vanilla Monaka Jumbo.

About the Event

The event will feature the signature crunchy texture of the Vanilla Monaka Jumbo paired with an exclusive creamy vanilla ice cream created specifically for this pop-up. Guests can enjoy as much of the fresh vanilla ice cream as they desire, allowing them to fully immerse themselves in the delightful experience of Combination Vanilla—a taste that tantalizes the senses from the first to the last bite.

The concept behind Combination Vanilla is to redefine how vanilla ice cream is enjoyed by combining it with various textures, enhancing the overall tasting experience. This approach isn't just about enjoying vanilla ice cream on its own; it's about creating a dynamic sensory experience that varies with each bite. By mixing smooth vanilla ice cream with contrasting textures such as crunchy bisque and chewy mochi, Morinaga aims to refresh the traditional view of how vanilla ice cream can be enjoyed.

Experience Steps

1. Taste the Monaka: Begin your journey by sampling the Vanilla Monaka Jumbo on its own. Enjoy the satisfying crunch and delightful aroma, made with almond flavors for a touch of pastry finesse.
2. Customize Your Ice Cream: Next, at the event, guests can help themselves to the special soft serve vanilla ice cream, ready to be piled high for the ultimate indulgence.
3. Combine and Enjoy: Finally, guests mix the two components to savor the delightful contrasts of flavor and texture that Combination Vanilla offers, experiencing how this innovative concept satisfies the palate and provides a fulfilling experience.

Event Details

- Event Name: Combination Vanilla Studio
- Dates: March 13-15, 2026
- Time: 11:00 AM – 7:00 PM
- Location: ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya, Tokyo)
- Participation: Free admission with prior reservation via LINE. Reservations will begin on March 5, 2026, at 5:00 PM.

Special Feature

Post about your experience using the designated hashtag to receive a limited edition Jumbo original sticker!

Important Notes

- Reservations are capped, so apply promptly.
- Follow staff instructions if the venue becomes crowded.
- Guests are permitted one entry each and must dispose of any waste in designated bins.

How to Register

1. Follow the Official Morinaga Jumbo LINE Account: This will begin your RSVP process.
2. Review the Guidelines: Make sure to understand all aspects related to your electronic reservation.
3. Select Your Date and Time: From the LINE menu, choose your preferred entry slot.
4. Receive Your QR Code: After completion, you'll get an electronic ticket sent to your LINE account to present at the venue.

Hurry and register for this fantastic opportunity to explore the new horizons of vanilla ice cream!

New Trends in Vanilla Ice Cream

The introduction of Combination Vanilla speaks to a broader market trend in ice cream consumption, as consumers increasingly seek varied textures within their treats. While traditional vanilla ice cream has long been revered for its smooth and creamy consistency, the rise of social media has created an audience that craves experiences characterized by contrast and excitement. Morinaga's newfound approach combines distinct textures in one package, promising to keep the palate guessing until the very last bite.

Secrets Behind the Success of Vanilla Monaka Jumbo

The Vanilla Monaka Jumbo has recently seen its sales double over the last decade, thanks to continuous innovation. A standout feature is the "Chocolate Wall" that protects the Monaka from moisture, preserving its signature crispy texture. Developed over three years, the Chocolate Wall ensures the integrity of the ice cream and the monaka shell. This meticulous attention to detail is what distinguishes Vanilla Monaka Jumbo from other products, marking it as a cornerstone of Morinaga's ice cream offerings.

Lastly, the Vanilla Monaka Jumbo stands out with its ice cream grade of 15% milk solids and over 8% milkfat, making it a rich, yet refreshing choice that speaks to vanilla lovers. As the company looks to expand this combination of texture and flavor further, it remains committed to celebrating the versatility and enjoyment of vanilla ice cream via engaging promotions and exciting new products.