#Japan #Tokyo #Food Waste #mottECO #Japan Hotel

Join the Fight Against Food Waste at mottECO FESTA 2025

Japan Hotel Co., Ltd. is spearheading a vital initiative aimed at combating food waste with the upcoming "mottECO FESTA 2025". Slated for July 1, 2025, this event will be hosted at the Hotel Metropolitan Edmont in Tokyo and marks the third installment of its kind, following successful gatherings in the previous two years.

Purpose of the Event

The mottECO FESTA aims to promote the "Guidelines for Reducing Food Waste" jointly issued by the Consumer Affairs Agency and the Ministry of Health, Labor and Welfare in December 2024. The key goals include:
1. Widespread Promotion: Educating consumers and businesses about the guidelines to safely expand the mottECO program.
2. Awareness Campaign: Raising awareness that mottECO is a nationwide initiative, encouraging participation from consumers, businesses, and local governments to reduce food waste in Japan.
3. Sharing Success Stories: Showcasing examples from consumers, businesses, and educational institutions to foster collective action towards sustainability and food waste reduction.

Event Details

The event is set for July 1, 2025, from 10:30 AM to 2:00 PM at the banquet hall on the second floor of the Hotel Metropolitan Edmont. Located conveniently near Iidabashi and Suidobashi stations, the venue is easily accessible. The mottECO Consortium 2025 is the event's primary organizer, aiming to engage around 500 attendees—an increase from previous attendees of 400 in 2023 and 540 in 2024.

What to Expect

Attendees can look forward to:

• - Panel Discussions: Engage with experts, government representatives, and industry leaders as they discuss food waste reduction.
• - Guideline Presentations: Learn about the implemented guidelines through presentations from relevant authorities.
• - Exhibition Booths: Explore booths featuring initiatives related to food waste reduction, sustainability, and environmental policies.

Participation in this event is free, but prior registration is required by June 27, 2025. Interested individuals can find the registration form through the event's official website.

MottECO Movement

The mottECO initiative aims to change the broader cultural perception around taking home leftover food. It empowers consumers to be responsible for their uneaten meals by providing reusable containers and safety guidelines. This endeavor not only reduces food waste but also promotes a culture of accountability.

The MottECO Consortium comprises 30 diverse organizations, including hotel chains, food service companies, universities, and local governments, all collaborating to achieve a significant impact on food waste reduction throughout Japan. Participating companies include major names like Seven & I Food Systems, Royal Holdings, and various municipal governments.

This multipronged approach has already seen mottECO practices adopted in over 1,500 restaurants and facilities across Japan, bolstered by recognition from the Environmental Minister's Award for Food Waste Reduction in 2025.

Japan Hotel Co., Ltd. is committed to maintaining partnerships and advancing social challenges through its operations.

Conclusion

The mottECO FESTA 2025 promises to be an influential platform for those passionate about sustainability and environmental conservation. It invites everyone to join in creating awareness and participating in effective solutions to combat food waste. Stay tuned for further updates and prepare to be part of this exciting initiative!

For more information about the event, check the event flyer here and secure your spot today!