#Japan #Tokyo #Seven x Seven #fav hospitality #Graphis Design

Seven x Seven Hotel Achieves Gold at Graphis Design 2026 Awards

The recent announcement from fav hospitality group Co., Ltd. (FHG), part of the Kasumigaseki Capital Group, has taken the design world by storm as their hotel brand, seven x seven, clinched a prestigious Gold Award at the Graphis Design 2026 Awards. This recognition, awarded by Graphis—an internationally acclaimed visual communication publisher based in New York—marks a significant milestone not only for the brand but also for the hospitality industry in Japan.

This accolade is particularly notable as seven x seven is the first hotel brand ever to receive a Gold award in the “Branding Systems” category from Graphis. David Miskin, the Senior Creative Director at FHG, expressed his pride in this achievement, stating, “Winning the Gold Award in the Branding Systems category is a groundbreaking accomplishment. It highlights our commitment to enhancing the perception of Japanese hospitality on a global scale.”

A Vision Beyond Accommodation

The philosophy behind seven x seven extends beyond providing a mere place to stay. The brand aims to create a holistic experience that intertwines architecture, interiors, services, and communication through consistent design. Miskin elaborates, “Our goal is to cultivate an immersive brand experience that engages all the senses. Guests encounter thoughtfully designed spaces, appealing sounds, and unique textures that culminate in unforgettable memories.”

The award serves as both recognition and motivation for FHG to continue innovating and enhancing the branding of their hotels. With an ambitious roadmap, FHG currently operates 18 hotels across Japan and plans to introduce an additional 26 properties by the end of 2027.

Future Prospects and Expansion

The success of seven x seven underscores a trend in the hospitality market, where travelers increasingly seek more than just service—they look for authentic experiences that engage their senses and leave lasting impressions. FHG aims to lead this evolution by leveraging contemporary trends, technology, and design, expanding its brand to cater to a new generation of guests.

Details of some of the seven x seven locations include:

• - seven x seven Itoshima: Located at 266 Nishiura, Nishi-ku, Fukuoka City, Fukuoka 819-0202.
• - seven x seven Ishigaki: Situated at 254-19 Maezato, Ishigaki City, Okinawa 907-0002.

The brand name itself, seven x seven, is notable for its unique styling where the letter ‘x’ is presented in lowercase, emphasizing its distinctive character.

Company Overview

fav hospitality group Co., Ltd. is known for its innovative approach in the hospitality sector, merging trends, technology, finance, and design to innovate the experience of hospitality. The company operates several hotel brands including the group accommodation brand fav, its luxury counterpart FAV LUX, the premium hotel line seven x seven, the sub-brand edit x seven, and the business hotel BASE LAYER HOTEL.

In conclusion, the recognition awarded to seven x seven at the Graphis Design 2026 Awards is not just a celebration of its branding achievements but also a testament to the transformative power of design in the hospitality industry. As the brand continues to grow and adapt, it aims to redefine the standards of hotel experiences, paving the way for future innovations in hospitality branding.