#USA #New York #Netflix #Squid Game #Emergency Pizza

Domino's and Netflix Join Forces

In a thrilling partnership, Domino's Pizza Inc. is collaborating with Netflix Inc. to introduce an innovative twist within the wildly popular realm of Squid Game. With the second season of this cultural phenomenon set to debut on December 26, 2024, the partnership promises to enhance the player experience through a unique promotion of free Emergency Pizza for a year!

A Unique Promotion for Fans

On December 12, during Squid Game The Experience held at Manhattan Mall, participants with the lowest scores in each competitive group will receive free Emergency Pizza for a year, thanks to Domino's. This initiative ensures that even in a game where losing can lead to extreme consequences, players can rely on a comfort food classic to alleviate their distress. The reward will be distributed in the form of $500 in gift cards, presented with a custom tin featuring elements from both the series and the pizza brand.

Kate Trumbull, Domino's Executive Vice President and Chief Marketing Officer, commented, "Those who watch Netflix's Squid Game know that losing is the ultimate emergency, but Domino's is here to turn that around. We’re making lemonade out of lemons for players by solving their heart-pounding predicament with free pizza for a year whenever they face their own emergencies."

Immersive Gaming Experience

Squid Game The Experience is designed as a fully immersive environment where fans of the show can participate in various challenges inspired by the series. Players must navigate through the suspenseful atmosphere created by the iconic Squid Game challenges, all while hoping they don't end up as the lowest scorer.

In addition to the pizza giveaway, there will be promotional space dedicated to showcasing the new Emergency Pizza offerings, which takes the concept of last-minute pizza orders to a whole new level. This isn't the first time Domino's and Netflix have worked together; their prior collaboration to launch a mind-ordering app coincided with the release of Stranger Things season four and paved the way for this dynamic integration.

Creative Marketing Strategies

The partnership also sees the launch of specific Squid Game-themed advertisements highlighting the momentous occasions where Emergency Pizza deliveries can save players in nail-biting situations. The marketing team at Domino's has pinpointed key moments from the series’ first season, such as the “Red Light Green Light” and “Dalgona Challenge”, merging them with a comedic take on how pizza could provide unexpected support to characters in distress.

Netflix's Vice President of Partner and Brand Marketing, Magno Herran, expressed enthusiasm about the partnership, highlighting Domino's innovative approach. "We took the most iconic games from the series and reimagined what would happen if the players had Emergency Pizza to save them from their predicaments. The custom spots will also run on Netflix's ad-supported plan, allowing viewers to enjoy this unique spin as they watch the show."

Expanding the Emergency Pizza Initiative

The collaboration between Domino's and Squid Game reflects a broader trend where brands seeking to resonate with their audience venture into experiential marketing. Recently, Domino’s also made strides by integrating Emergency Pizza into gaming through a partnership with Amazon and Twitch within the realm of Fortnite.

Furthermore, the brand recently introduced a whimsical Emergency Pizza Mani Kit, combining pizza and beauty products to broaden its appeal to fans of all kinds.

Conclusion

As Squid Game continues to break boundaries in pop culture, Domino's commitment to creatively engaging with its audience through culinary delights like Emergency Pizza ensures that fans will have more than just excitement to look forward to—they'll also have pizza. For those interested in the initiative, more details can be found on the Domino’s website. With anticipated high viewership for season two, the combined impact of this promotion is sure to resonate.

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This imaginative blend of gastronomy and entertainment underscores the capacity for brands to innovate and adapt to contemporary viewing experiences. Fans are left wondering just what other experiential marketing ventures might emerge as the world of entertainment continues to expand past the screen.