#Japan #Blood Testing #Kobe #Sysmex #Dracula

New Sysmex Commercials Featuring Dracula

Sysmex Corporation, a leading healthcare company based in Kobe, Japan, has recently unveiled two new commercials featuring the beloved character Dracula. These commercials are part of their comprehensive campaign titled "Thinking About the Next Medicine Through Blood Tests." The new installments, named "Blood is Potential" and "Blood is Something to Examine," aim to shed light on the vital role that blood testing plays in modern healthcare.

The campaign will officially launch on December 5, 2025, and the commercials are set to air across various digital platforms, including YouTube and TVer. By leveraging the iconography of a blood expert like Dracula, Sysmex seeks to convey the importance of blood tests and their own initiatives in a fun and engaging manner.

The humorous phrases in the new ads—"Blood is a Feast... Not Quite, It's Potential" and "Blood is Something to Drink... Not Quite, It's to Examine"—are creatively presented through original songs performed by the Dracula characters. This unique approach is designed to highlight how significant blood tests are for our health and future medical advancements.

The campaign was launched with the goal of making blood tests more relatable to the public by allowing them to better understand their importance in healthcare. Each commercial features notable performances from actors such as Reiji Sakagaki as the male Dracula, Tamaki Honda as the female Dracula, and Haru Iida as young Dracula.

Overview of the New Commercials

• - Commercial Titles & Links:

1. Thinking About the Next Medicine Through Blood Tests: Blood is Potential (30 seconds)
2. Thinking About the Next Medicine Through Blood Tests: Blood is Something to Examine (30 seconds)

In addition, Sysmex has created a special website that explores the world of these ads while showcasing their mission of providing better healthcare journeys and presenting various solutions related to blood testing and the future of medicine. You can find more information here.

About Sysmex

Sysmex has been committed to evolving healthcare since its establishment in 1968. Their corporate philosophy, outlined in the "Sysmex Way," centers around the mission of "Designing the Evolution of Healthcare." With an extensive presence in over 190 countries and regions, Sysmex specializes in the field of diagnostic testing, focusing on blood and urine analysis.

With a long-term vision of providing better healthcare journeys, Sysmex continuously seeks innovation in diagnostic testing while venturing into new areas of healthcare. Their unique technologies and solutions, along with collaborations with various partners, aim to provide new value and address the universal desire for health and longevity. For more insights about Sysmex, visit the official website at www.sysmex.co.jp.

Note: "Healthcare Journey" is a registered trademark of Sysmex Corporation.