#Ready Crew #Frontier Inc. #BtoB Marketing

Explore BtoB Marketing with Ready Crew's Online Seminar

On May 19, 2026, Frontier Inc., headquartered in Shibuya, Tokyo, will host an insightful online seminar specifically designed for marketing leaders in BtoB enterprises. Leading this event will be Takayuki Iwata, the head of the Marketing Department at Frontier. With an impressive record of over 140,000 successful business matchings, Iwata will share vital knowledge on how to thrive in a challenging business landscape.

Uncovering Common Traits of Successful Companies

During this seminar, attendees will gain insights based on the operational challenges faced daily by the Ready Crew, a business matching service with an impressive annual handling budget of 110 billion yen. The discussion will focus on the essential elements currently required in BtoB marketing.

Given Japan's unique business environment, we will explore how to identify and extract the concerns of customers that they have yet to articulate. In an era demanding increased efficiency, we emphasize the value of personal interaction as a differentiation strategy, accompanied by concrete success stories.

Addressing Modern Marketing Challenges

Traditionally, the marketing department focuses on generating leads, while the sales department concentrates on securing meetings. However, many companies chase KPIs that do not lead to tangible orders, resulting in organizational fragmentation. Numerous businesses face challenges like generating leads that do not convert into meetings or overloading with unattended leads post-Marketing Automation (MA) implementation. These disconnects represent significant bottlenecks for growth in today’s BtoB companies.

As technology evolves, it becomes crucial to return to the fundamental human desire to make decisions based on personal connections. At Frontier, we prioritize meaningful dialogue over merely efficient communication, allowing us to extract latent needs through our