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Ken Goodrich Launches Kenerator to Innovate Home Generator Solutions

In a world where extreme weather conditions like storms and heat waves are becoming increasingly common, Ken Goodrich is tackling the challenge of power outages head-on with his new venture, Kenerator. This innovative platform aims to modernize the home generator and backup battery market, which is struggling to keep up with the rising demand for reliable energy solutions.

With a background in transforming companies like ARS, YES! Air Conditioning, and Goettl Air Conditioning & Plumbing, Goodrich brings extensive experience and insight into a market that often fails to meet homeowners' needs. His fascination with power solutions stems from his childhood, influenced by his father's engineering background, which led him to create his first mini power generator at a young age.

"Kenerator represents a step forward in providing homeowners with dependable power, especially as outages continue to rise," Goodrich notes. "Our mission is to transform a fragmented market into a cohesive one through an integrated and service-oriented business model."

Strategic Investments to Propel Growth

Kenerator is set on solidifying its position in the market with a robust pipeline of investments exceeding $150 million. The company is focusing on regions most affected by severe weather, particularly the Gulf Coast. Notable acquisitions include:

• - Alternative Home Energy Maintenance (Dallas, TX) - Now rebranded under Kenerator, this company specializes in generator sales, installations, and repairs for both residential and commercial clients throughout the Dallas-Fort Worth area.
• - GenPro (Houston, TX) - As the largest dealer of Cummins generators in the U.S., GenPro will now harness the additional resources and support from Kenerator to enhance its service delivery to residential clients.
• - Suncoast Power Solutions (Tampa, FL) - A seasoned contractor specializing in Generac systems, Suncoast has been pivotal in the Tampa Bay area since 1992, and its integration into Kenerator will fortify the company’s presence in the region.

These foundational acquisitions are part of Kenerator's ambitious strategy to consolidate and innovate within the generator market.

What Sets Kenerator Apart?

Kenerator is not just another player in the field; it leverages a multifaceted approach that emphasizes efficiency and customer satisfaction:

• - Precision Power Installation with Kengineers: Kenerator employs its team of certified Kengineers for flawless installation and service management, ensuring quality without the use of subcontractors.
• - Enhanced Customer Experience: From obtaining initial quotes to receiving post-installation care, Kenerator's processes are designed to provide seamless transitions, including more than 100 FAQ videos available for customers during emergencies.
• - Trustworthy Reliability: Expert support for leading brands such as Kohler, Generac, and Cummins coupled with unbeatable warranties means customers can rely on Kenerator for long-term solutions.
• - Developing Future Talent: Through its training academy, Kenerator is committed to building a skilled workforce, addressing significant gaps within the industry.
• - Prioritization of Lifesaving Services: Recognizing the critical needs of households dependent on electricity for life support systems, Kenerator focuses on maintenance and repairs for these essential services.

The Expanding Market for Generators

The U.S. residential generator market is poised for significant growth, valued at approximately $6.6 billion in 2024 and projected to increase at a compound annual growth rate (CAGR) of 6.8% to nearly $12.74 billion by 2034. This growth stems from a consistent rise in power outages and an increasing demand for reliable services. Kenerator is strategically positioned to cater to these demands by tackling industry inefficiencies with innovative, user-friendly solutions.

Goodrich summarizes the potential, stating, "The market is currently fragmented, and homeowners are left underserved. With the right approach, capital investment, and execution, Kenerator is set to spearhead this transformation."

About Kenerator

Kenerator is reshaping the landscape of the generator and battery backup power market by delivering reliable power solutions primarily in the Southeast and Texas—regions where dependable electricity is critical. Founded by the seasoned Ken Goodrich, the company merges innovation, industry expertise, and operational excellence to fulfill the market's diverse needs. With a commitment to customer satisfaction, flexible financing options, and expert in-house service, Kenerator is dedicated to keeping families safe, connected, and ready for any situation.

For further details, visit Kenerator's website.