RugOne Makes Its Debut: The Xever 7 Series
RugOne, a newly birthed brand under the Ulefone umbrella, marked its official entry into the tech market at the prestigious IFA 2025 event held in Berlin on September 6, 2025. This launch is not just a milestone for the company but also a significant advancement in outdoor technology. The brand’s inaugural product, the
Xever 7 series, is heralded as the world's first rugged smartphone tailored for outdoor adventures, featuring a pioneering swappable battery system.
A Commitment to Sustainability and Durability
At the heart of RugOne lies a vision to create devices that are not only resilient but also environmentally friendly. With outdoor enthusiasts in mind, the Xever 7 series promises unprecedented sustainability and durability for serious adventurers. Utilizing Ulefone's extensive manufacturing expertise and shared supply chain, the aim is to produce high-quality, long-lasting products with minimized environmental impact.
RugOne’s motto,
“To Be Bold,” illustrates its ambition to lead in the outdoor communication sector, focusing on creating technology that withstands the rigors of outdoor use while remaining sustainable and repairable. The brand’s name itself reflects this ethos, combining
‘Rugged’ and
‘Top One’ to signify excellence.
Innovative Features of the Xever 7 Series
The release of the Xever 7 series signifies a new standard in the rugged mobile phone industry. Its most distinctive feature is the
swappable dual-battery setup, allowing users to change batteries without shutting down the device—a game changer for those needing continuous reliability in the field. This innovation not only enhances utility but aligns with the European Union's new ecological design directives by decreasing electronic waste.
In addition to its battery technology, the Xever 7 boasts a comprehensive camera system complete with Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), ensuring that images and videos captured outdoors are of the highest quality even in challenging conditions. Moreover, it integrates advanced thermal imaging capabilities courtesy of the
FLIR® Lepton® 3.5 sensor, allowing users to detect heat sources even in complete darkness, through smoke, or to identify thermal irregularities in various objects.
A New Dawn for Outdoor Technology
RugOne aims to redefine mobile sustainability while spurring a new era of eco-conscious design. The Xever 7 series sets a precedent within the rugged communication market, combining modern aesthetics with robust functionality. As a brand dedicated to serving outdoor enthusiasts, RugOne emphasizes longevity in its designs, featuring user-replaceable batteries and easily repairable components, protecting both the user’s investment and the environment.
RugOne is not merely about launching a product but establishing a brand philosophy rooted in responsibility and innovation. Outdoor lovers can look forward to a suite of rugged devices built with the latest technologies designed to elevate their adventures.
For further information on RugOne and their innovative products, you can connect through their social media platforms like Facebook, LinkedIn, YouTube, TikTok, or visit their official website at
www.rugone.net.
Conclusion
With the introduction of the Xever 7 series, RugOne is poised to become a cornerstone in the outdoor technology sector, advocating for sustainable and durable designs. Their philosophy embraces ecological responsibility while catering to the needs of outdoor enthusiasts, encapsulating a bold step forward in mobile technology.