#Japan #Tokyo #SHOWA品牌 #Pan Dorobou #ホットケーキミックス

SHOWA Pancake Mix Set to Wow Customers with Renewed Recipe

Starting September 1, 2025, SHOWA Industries will launch a renewed version of its best-selling product, the SHOWA Hot Cake Mix (600g). With a focus on enhancing the light and fluffy texture beloved by families across generations, the company is also incorporating a fun twist by collaborating with the popular children's picture book, "Pan Dorobou" (or "Bread Robber" in English).

Limited-Time Design Collaboration

The exciting new package design features characters from the celebrated book that has captivated children and adults alike. To celebrate this collaboration, SHOWA will run a special campaign where 600 lucky customers will win a heat-sensitive mug that reveals original illustrations from "Pan Dorobou" when filled with a warm beverage. This campaign is planned in two phases: the first starting on September 1, 2025, and the second on December 1, 2025.

Features of the Renewed Hot Cake Mix

The updated SHOWA Hot Cake Mix boasts several standout features:
1. Enhanced Texture: The mix has been reformulated to create an even fluffier, melt-in-your-mouth experience.
2. Allergen-Friendly: It contains no eggs or milk, making it a suitable option for children with food allergies. Furthermore, the mix uses a simplified recipe with minimal additives.
3. Convenient Packaging: The mix comes in three 200g individual bags for easy use, perfect for making about four pancakes per bag.
4. Variety of Recipes: Accompanying the product are videos showcasing tips on perfect pancake-making and a wide range of delightful recipes including scones, curry bread, and bao buns.

Promotional Campaign

To commemorate the launch of the renewed product, SHOWA is hosting the "Heat-sensitive Mug Giveaway Campaign". Customers who purchase the SHOWA Hot Cake Mix within the promotional period can submit their receipts for a chance to win one of 600 collectible mugs featuring exclusive artwork from "Pan Dorobou". The campaign will allow for submissions over two separate periods, ensuring that participants have a unique opportunity to claim different designs.

The submission windows are as follows:

• - Phase 1: September 1, 2025, to December 3, 2025
• - Phase 2: December 1, 2025, to March 3, 2026

Interested customers will need to capture their purchase receipts and upload them through the official campaign site, which will go live on the start date of the campaign.

About "Pan Dorobou"

“Pan Dorobou” is a whimsical picture book series by Keiko Shibata, depicting a humorous story of bread that mysteriously escapes. Since the first book was published in 2019, the series has sold over 4.5 million copies, making it one of the top-selling children's books in recent times. The engaging illustrations and quirky characters have made it a favorite among readers of all ages. The series is celebrating its fifth anniversary in 2025.

For more information about the campaign, please visit the official website: SHOWA Campaign Site.

Conclusion

With the introduction of the revamped SHOWA Hot Cake Mix, paired with a beloved children's series, it is an exciting time for both young readers and pancake lovers. The collaboration and the added features are sure to make breakfast fun while promoting family bonding through cooking. Get ready to enjoy pancakes like never before and catch the heat-sensitive mugs while you can!