#Rio de Janeiro #Brazil #Bybit #crypto #Web Summit

Bybit Unveils Payment Innovations at Web Summit Rio 2025

From April 27 to 30, 2025, Bybit made a notable appearance at the Web Summit, held in Rio de Janeiro, Brazil, which is recognized as the world's largest technology event. As the second-largest cryptocurrency exchange globally by trading volume, Bybit showcased its commitment to transforming payments through innovative crypto solutions.

With an increasing number of users in emerging markets integrating crypto into traditional payment systems, Bybit stands at the forefront of this revolution with its comprehensive range of crypto-native offerings. Known as 'The Crypto Ark,' the platform addresses various needs within the cryptocurrency community, including trading, custody, on and off-ramping, and payments, rapidly growing into the ultimate lifestyle brand for crypto enthusiasts.

Launch of Bybit Pay in Brazil

In 2025, Bybit launched Bybit Pay in Brazil, facilitated by their partnership with Transfero. This blockchain-based payment gateway enhances the user experience by simplifying the process of converting cryptocurrencies to fiat, particularly in Latin America's largest economy, Brazil. Bybit Pay boasts numerous features that cater to the local market:

• - QR Code Support: Users can easily pay using fiat or cryptocurrency via PIX, a popular digital payment system in Brazil.
• - Unified Wallet Management: Users can handle both crypto and fiat currencies in a single wallet.
• - Multi-Currency Support: Bybit Pay supports Brazilian Reais (BRL), USDT, USDC, Bitcoin (BTC), and Ethereum (ETH).
• - Secure Transactions: The payment system ensures transactions are securely encrypted via blockchain technology, enhancing user trust.
• - Merchant Access: Bybit provides merchants with access to its network of over 60 million global users, enhancing business opportunities.

At the Web Summit, Bybit's booth attracted an enthusiastic crowd, allowing attendees to experience Bybit Pay firsthand. Visitors were encouraged to engage in discussions regarding the future of cryptocurrencies, emphasizing how merchants, institutions, and individual users can transition into the digital economy utilizing on-chain solutions. The event was further enlivened by the Transfero x Bybit Happy Hour, offering attendees a chance to experience the innovative payment system while enjoying free beverages and exclusive Bybit merchandise.

Enhancing the Customer Experience

Bybit's dedication to enhancing user experiences extends beyond just transactions. The exchange recently announced a strategic partnership with Tomorrowland Brasil, a highly anticipated music festival set to take place from October 10 to 12 in Itu, São Paulo. This collaboration marks a significant milestone as Bybit proudly becomes the exclusive Payment Partner for this festival, merging the worlds of music and cryptocurrency, appealing to a younger demographic eager to embrace the digital financial world.

Israel Buzaym, the Country Manager for Brazil, expressed the brand's vision: "For the younger generation in Latin America, crypto is becoming a way of life. We want to create an ecosystem where paying, sending, and investing in cryptocurrencies is instantaneous and borderless, empowering millions with easier access to digital assets both on and offline."

Local customers can now explore both Bybit Pay and the rewarding Bybit Card, offering up to 10% cashback for users in Brazil and Argentina.

About Bybit

Founded in 2018, Bybit continues to redefine openness in the cryptocurrency ecosystem, fostering a transparent and fair environment for its users. Not only is it renowned for its reliable custody solutions and user-friendly interface, but the platform is also committed to fostering innovation within the decentralized financial landscape. Bybit serves a robust community of over 60 million users worldwide, bridging the gap between traditional finance (TradFi) and decentralized finance (DeFi). More information about Bybit can be found by visiting Bybit.com and exploring the future of decentralized finance.

For further media inquiries, visit Bybit’s press page, or connect via social media platforms for the latest updates.