Mammut Unveils New Winter Product Line: Experience Safe Outdoor Adventures
Mammut's Latest Winter Collection: Elevating Outdoor Experiences
Mammut, the esteemed Swiss outdoor brand with over 160 years of history since its founding as a rope manufacturer in 1862, is proud to announce the official launch of its new winter product line for the 2025/26 season on November 27, centered around the innovative concept of "SAFETY SNOW." This collection embodies high functionality and safety, developed in collaboration with athletes, ensuring a superior winter outdoor experience.
With the introduction of the brand's new slogan, "Rise with the Mountain - Challenges are Life", Mammut emphasizes its commitment to supporting individuals in their growth through challenges. The company aims to provide high-performance products and propose fresh concepts that inspire adventurers to embrace the winter season.
Embracing the Winter Challenge
Winter activities inherently come with greater risks due to lower temperatures and snowfall. Thus, functional products are essential for adequate thermal regulation and sweat management. By opting for Mammut's functional gear, winter adventurers can enjoy a safer and more liberating experience despite challenging conditions. Alongside outdoor apparel, Mammut's line-up will also feature avalanche safety products, including beacons tailored for backcountry enthusiasts and winter climbers seeking assurance in their excursions.
Official Wear for FWT Japan Series 2026
The Mammut ski collection has been selected as the official ski wear for the FWT Japan Series 2026, designed under the safety-focused philosophy of "SAFETY SNOW". The collection boasts remarkable mobility and functionality, solidifying its position as a fierce ally on the slopes. Featuring lines such as the Eiger Free series for freeride enthusiasts, the all-rounder Stoney series, and the resort-optimized Fall Line series, Mammut ensures a diverse offering to meet varying performance needs in winter sports.
About the Freeride World Tour
The Freeride World Tour (FWT), a prestigious international competition for freeride skiing and snowboarding, originated in Switzerland in 1996 and now encompasses 150 events with over 5,500 athletes globally. Recognized by the International Ski & Snowboard Federation (FIS) as an official event, FWT's significance has skyrocketed, with Olympic inclusion anticipated in the near future. Since its debut in 2017 in Hakuba, Nagano, the FWT Japan Series has welcomed around 300 participants annually from across Japan and beyond.
Exploring Mammut's Ski Collection
- - Eiger Free Series: Ideal for harsh freeride conditions, this hard shell features GORE-TEX Pro membranes and recycled nylon, offering breathability for ascents while ensuring durability against storms.
- - Stoney Series: As Mammut's bestseller, this versatile all-mountain hard shell is reengineered for superior performance and environmental impact reduction.
- - Fall Line Series: Tailored for resort skiing, it includes warming features and functional design elements for an enhanced experience on powder days.
- - Nirvana Series Backpack: This specialized backpack for freeriding includes features like a 270° zip back panel for easy access and dedicated compartments for avalanche safety gear.
- - Barryvox Avalanche Beacon Series: Characterized by its lightweight and user-friendly design, this updated beacon introduces voice guidance for intuitive operation, essential for backcountry adventurers.
Exciting 'SAFETY SNOW' Campaign
In conjunction with the product launch, a special promotion begins on November 27; customers purchasing select items will receive a Mammut Original Goggle Cover, ideal for protecting their essential gear. Quantities are limited, so customers are encouraged to act quickly to secure this special offer.
Mammut continues to lead the industry with its dedication to providing safety, functionality, and adventure, encouraging everyone to explore the winter landscape. As they expand their reach further within Japan, with over 15 stores and approx. 700 retail partners nationwide, Mammut's influence can only be expected to grow. Whether you’re a seasoned expert or a newcomer to winter sports, this collection promises enriching experiences for all.
For more information on Mammut, visit their official site: Mammut Japan.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.