Utilimaster Unveils Innovative Work Truck Solutions at NTEA 2025
Utilimaster, a key brand under The Shyft Group, made a significant announcement at the NTEA Work Truck Week 2025 by introducing two advanced work truck solutions — the reimagined Utilimaster Trademaster Service Body and the all-new Marketplace Dry Freight Truck. These vehicles are crafted to meet the evolving demands of service and delivery fleets across North America.
A Commitment to Customer Needs
In a statement regarding these new offerings, Jacob Farmer, President of Fleet Vehicles Services and Specialty Vehicles at The Shyft Group, emphasized the company's dedication to customer-driven innovation. "Our customers' needs drive everything we do. We innovate and evolve alongside them to ensure they have the right tools to get the job done." This statement underscores their mission to provide tailored solutions that keep pace with the changing dynamics of the industry.
Enhancements in the Trademaster Service Body
The Utilimaster Trademaster Service Body is making a highly anticipated return, reinforcing its legacy of durability and functionality. This new iteration incorporates modern advancements to enhance usability and safety for tradespeople and service professionals. Key features include:
Durable Construction: Built with reinforced materials, it promises long-lasting performance under demanding conditions.
Smart Storage Solutions: The design includes spacious cargo areas complemented by easily accessible exterior compartments, allowing for efficient organization of tools and equipment.
Safety Features: Integrated lighting enhances worksite visibility, while a wide rear door opening facilitates easier material handling.
Production of the Trademaster is slated to commence in the third quarter of 2025, with multiple configurations planned to serve a variety of fleet applications.
Introducing the Marketplace Dry Freight Truck
Alongside the Trademaster, the Marketplace Dry Freight Truck is engineered to cater specifically to the needs of service and delivery operations. Notable advantages of this vehicle include:
Weight Efficiency: It is engineered to be 900 pounds lighter than comparable models, contributing to improved fuel efficiency without sacrificing performance.
Streamlined Access: A seamless roll-up rear door simplifies the loading and unloading process, optimizing productivity.
Heavy-Duty Handling: Equipped with a robust 3,300-lb liftgate, it provides reliable freight handling capabilities, making it a perfect fit for logistics and last-mile delivery.
Farmer remarked, "These vehicles were developed in direct response to industry needs, helping fleets improve efficiency while adapting to new challenges such as electrification and increasing delivery demands."
Strategic Growth and Future Plans
In line with its commitment to enhancing customer service, the Shyft Group has recently announced a merger agreement with Aebi Schmidt. This strategic alliance aims to merge expertise in specialty vehicle manufacturing and infrastructure solutions, further expanding product offerings. By combining their resources, both entities aim to drive growth and efficiencies while providing innovative, tailored solutions for their clientele.
Visitors to NTEA Work Truck Week 2025 can view both vehicles at The Shyft Group's booth (#2921), where they have the opportunity to engage with key company representatives. Notably, the 50th-anniversary press conference will feature discussions on the future trajectory and vision for purpose-built fleet solutions.
About The Shyft Group
The Shyft Group stands as a leader in specialty vehicle manufacturing, serving a wide range of industries including commercial, retail, and government sectors. Their impressive portfolio includes brands such as Utilimaster®, Blue Arc™ EV Solutions, and Royal® Truck Body, among others. Committed to quality and innovative design, The Shyft Group continues to set the standard in commercial vehicle solutions, employing around 2,900 professionals across multiple locations in the United States and Mexico.
With sales reaching $786 million in 2024, the company is poised for continued success in the rapidly evolving transportation market. Explore more about their offerings at
TheShyftGroup.com.