#JTB Corporation #PRIDE Index #LGBTQ+ Advocacy

JTB Corporation's Remarkable Achievement in LGBTQ+ Advocacy

JTB Corporation has once again made a mark by achieving the highest rank of Gold in the PRIDE Index 2025, a measurement standard established by the organization "work with Pride". This recognition marks the second consecutive year that JTB has received this honor, following their initial application in 2024.

The JTB Group champions a DEIB (Diversity, Equity, Inclusion, Belonging) statement that states, "Turning Differences into Value, Connecting the World." The company aims to create an environment where diverse individuals can shine and operate authentically. They place great emphasis on providing a work culture that respects various identities, including but not limited to gender, age, race, culture, religion, ability, experience, sexual orientation, gender identity, and values.

To achieve this goal, JTB has established an environment that allows each employee to harness their unique strengths while feeling safe to express their true selves. The emphasis on mental well-being and personal fulfillment is integral to their corporate culture, ensuring everyone can thrive and collaborate to create new value.

The DEIB initiatives at JTB revolve around five key areas: organizational development support, work style innovation, career development support, support for the employment and active participation of people with disabilities, and promoting gender equality, which includes LGBTQ+ initiatives.

In their efforts towards LGBTQ+ advocacy, JTB has conducted training and seminars focused on increasing knowledge and understanding. They have also established various systems and regulations to support LGBTQ+ individuals, promoting awareness and effective ally activities to ensure psychological safety and enhance the overall work environment for all employees.

Key LGBTQ+ Initiatives by JTB Group

• - Establishment of support hotlines for LGBTQ+ and SOGI (Sexual Orientation and Gender Identity) issues
• - Trainings aimed at increasing awareness and understanding of LGBTQ+ matters
• - Implementation of programs supporting both 'LGBT-Friendly' practices and Ally activities
• - Introduction of special leave systems for gender-affirming surgeries or hormone therapy, enhancing benefits such as fertility preservation
• - Expansion of the definition of 'family' in employment rules to include partners rather than just spouses
• - Promotion of LGBTQ+ initiatives through internal publications like "J's Magazine"
• - Participation in events like Tokyo Pride and Sapporo Rainbow Pride, including corporate booths and parades
• - Support for