Exciting Opportunity for Kids: Join ABC-MART's Ambassador Audition for Spring/Summer 2026!

ABC-MART Kids Ambassador Audition 2026

Are you ready to step into the spotlight? ABC-MART is thrilled to announce the opening of the 'Kids Ambassador Audition for Spring/Summer 2026', starting on December 1, 2025! This is a fantastic opportunity for children and their siblings to show off their style and enthusiasm for fashion.

The audition process is incredibly simple and can be done right from your smartphone. Just wear your favorite ABC-MART shoes and share a post on Instagram, following specific guidelines to enter. Selected candidates will have the exciting chance to become official kids ambassadors, receiving a year’s worth of kids' shoes (limited to promotional items) and the opportunity to participate in modeling shoots!

About the 'Kids Ambassador Audition'

Since its launch in 2021, the ABC-MART Kids Ambassador Audition has successfully cast many young stars. This audition is designed to be easy and family-friendly, allowing children to express their unique personalities and preferences without the pressure of special preparations. Once selected, children will experience various activities as they star in advertising visuals, showcasing their individuality and shine.

To participate, ensure you follow both the ABC-MART official account (@abc_mart_japan and @abcmart_kids) on Instagram. Then, post a photo featuring kids' shoes available at ABC-MART, making sure to meet all the specified criteria. After the application period, ambassadors will be chosen from the pool of applicants.

Activities of the Kids Ambassadors

Kids who are chosen as ambassadors will have the opportunity to wear popular brands such as adidas, NIKE, New Balance, and PUMA, serving as models for these brands' advertising visuals. They will be expressing the appeal of kids' shoes through their everyday outfits and lifestyles.
For more insights into their activities, check out this link: Kid's Ambassador Visuals.

Available Categories

- Girls Division (Shoe size: 17-25cm)
- Boys Division (Shoe size: 17-25cm)
- Siblings Division (Shoe size: 12-25cm)
- Parent-Child Division (Child's shoe size: 12-25cm)
- Baby Division (Shoe size: 12-16cm)
- Dance Division (Shoe size: 14-25cm)

Application Requirements

- Participants must use their main account.
- The Instagram account must be public.
- Participants should include a photo representing their appearance.
- ABC-MART must have permission to use submitted photos in advertisements across various platforms.

How to Apply

- Application Period: December 1, 2025 – January 31, 2026

Regular Divisions

1. Follow the ABC-MART official accounts on Instagram (@abc_mart_japan and @abcmart_kids).
2. Post a photo wearing shoes from ABC-MART with the official tag and specified hashtags:
- Official Tags: `@abcmart_kids`, `@abc_mart_japan`
- Hashtags: `#abcキッズオーディション2026春夏`, `#abcmart`
3. In your post, include your child's 'gender,' 'height,' and 'shoe size.'

Dance Division

1. Follow the same official accounts (
@abc_mart_japan and @abcmart_kids).
2. Post a full-body photo or dance video in ABC-MART shoes, tagging with official tags and specific hashtags:
- Official Tags: `@abcmart_kids`, `@abc_mart_japan`
- Hashtags: `#abcキッズダンス2026`, `#abcキッズオーディション2026春夏`, `#abcmart`
3. Include your child's 'gender,' 'height,' and 'shoe size' in the post.

Results Announcement

Successful candidates will be contacted via Direct Message from Instagram (@abc_mart_japan). Selected individuals may be asked to participate in modeling shoots in the Tokyo metropolitan area. Please be aware that transportation costs will be the responsibility of the participants. Photos from the shoot will be provided, but no modeling fees will be paid.

For more details, please refer to our special page: ABC-MART Kids Ambassador Special Page.

About ABC-MART

Founded on June 6, 1985, ABC-MART has been a leading retail company specializing in footwear, clothing, and accessories. Under the leadership of Mr. Minoru Noguchi, we operate our headquarters in Minato-ku, Tokyo.