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Overcoming Recruitment Challenges with Innovative Strategies

As the landscape of the job market evolves, the demand for talent has intensified, leading to escalating costs for acquiring candidates. Matka, a subsidiary of Gaiax, is addressing these pressing recruitment challenges by hosting an online seminar on March 19, 2026. This event aims to share transformative strategies that leverage referral programs, artificial intelligence, and digital tools.

The Current Employment Landscape

The labor shortage has heightened competition in the recruiting sector. With the middle hiring market transitioning into a 'seller's market,' traditional recruitment methods are being challenged. The effectiveness of recruiting via unsolicited emails has taken a significant downturn as candidates increasingly overlook such outreach. Furthermore, the cost per acquisition (CPA) for attracting job seekers has reportedly doubled compared to earlier years, placing immense pressure on the profitability of recruitment firms.

To navigate this complex landscape, Matka believes that redefining the recruitment structure is essential rather than merely scaling up the volume of outreach efforts. This seminar will outline the necessity for a fundamental shift in recruitment strategies that integrate various innovative elements.

Seminar Themes

The seminar, co-hosted with REHATCH and circus, will delve into four main areas, providing practical insights:

1. Referral-Based Recruitment Design
Participants will learn how to incorporate referrals into their recruitment strategy effectively. The session will cover key principles to streamline this approach, ensuring that referrals become a sustainable pillar of recruiting efforts.

2. Leveraging AI for Candidate Acquisition
Attendees will discover how to harness the power of AI to enhance candidate acquisition and management processes. The discussion will focus on actionable scenarios and tips for implementing AI into the recruitment funnel effectively.

3. Constructing Digital Recruitment Strategies
This segment will break down how to synergize various digital channels such as advertising, social media, and content to maximize outreach and engagement.

4. Integrative Approach: Referral, AI, and Digital
Finally, the seminar will present strategies that interlink referrals, AI, and digital methodologies to elevate both the efficiency and quality of candidate acquisition.

Featured Speakers

Yoko Nakano, CEO of Matka

Yoko Nakano's extensive experience in recruitment and consulting is invaluable. Having previously spearheaded many successful recruitment initiatives at Link and Motivation, she efficiently attracted over 1,200 candidates solely through referrals. After transitioning to Recruit, she led her teams to achieve an impressive 180% of their set goals before establishing Matka in 2020.

Seima Matsufuji, Marketing Manager of REHATCH

With a robust background in IT and WEB recruitment, Seima transitioned to a leadership role early in his career. After joining REHATCH, he has played significant roles in marketing support and management, driving efforts in his organization while directly participating in marketing engagements.

Seminar Details

• - Title: Breaking Through Rising CPA and Recruitment Challenges: The Latest Strategies for Recruitment Firms
• - Date: March 19, 2026, from 14:00 to 15:30 (Live)
• - Recorded sessions: Available on March 24, 2026, from 14:00 to 15:30 and on March 25, 2026, from 13:00 to 14:30
• - Format: Online (EventHub)
• - Target Audience: Executives, marketing personnel, and HR leaders in recruitment firms
• - Fee: Free (Pre-registration required)
• - Registration Link: Register Here

Company Backgrounds

Matka Inc.

• - Established: December 16, 2020
• - CEO: Yoko Nakano
• - Business Focus: Consulting and support for recruitment firms
• - Website: Matka

REHATCH Inc.

• - Established: August 2019
• - CEO: Ryota Sakoda
• - Business Focus: Development of advertising BISaaS and digital marketing support
• - Website: REHATCH

Circus Inc.

• - Established: July 2017
• - CEO: Takashi Yabe
• - Business Focus: Development and provision of SaaS solutions for HR and recruitment industries
• - Website: Circus

Gaiax Inc.

• - Established: March 1999
• - CEO: Yuji Ueda
• - Business Focus: Social media services and incubation
• - Website: Gaiax