#Japan #Osaka #Emergency Food #Disaster Preparedness #Doshisha

A New Way to Ensure Yourself and Your Loved Ones are Prepared for Emergencies

Doshisha, a company based in Osaka, is taking a proactive approach to disaster preparedness with their newly launched food gift service, "#備えるギフト" (Prepare Gift). This innovative offering is designed to help families stay stocked with essential food items while ensuring that they enjoy delicious meals at the same time. The initiative comes as a response to Japan's frequent natural disasters, where the need for nutritious and accessible food during emergencies is critical.

For more than three decades, Doshisha has been renowned for creating a variety of gift items that combine foods and daily necessities—all aimed at enhancing the experience of gifting for families. Their strong capabilities in product planning and processing have allowed them to respond rapidly to market needs. Recognizing that disaster food can often be bland and unappetizing, they sought to create options that prioritize taste and nutrition in a balanced manner.

The Motivation Behind the Initiative

Having witnessed the challenges of food distribution during disasters, especially post the Great East Japan Earthquake, Doshisha's team understood the importance of providing not only food but also meals that offer warmth and satisfaction. They consulted volunteers who worked in emergency feeding operations; the consensus was clear: warm, tasty meals play a key role in recovery and morale. Using their distribution networks and processing expertise, Doshisha embarked on creating food products that are not just suitable for emergencies but also enjoyable for everyday consumption.

What’s Included in the Prepare Gift?

The gift set contains a carefully curated assortment of various food items sourced from trusted manufacturers. These items range from proteins and vitamins to carbs, ensuring a well-rounded meal that appeals to adults and children alike. Notably, options like canned and retort-packed foods provide essential nutrients that are often missing in typical emergency stockpiles. Each gift set, designed for three days’ worth of meals, is available through retail outlets and Doshisha’s own online store.

Rolling Stock Concept

What makes this initiative special is the concept of rolling stock—a way to integrate emergency preparedness into everyday life. By including both long-shelf-life and shorter-term preservation options, customers can select a set that comfortably fits into their usual grocery routines. This dual approach allows families to enjoy their stock regularly, reducing the risk of waste while remaining prepared for emergencies.

Innovative Expiration Notification System

One standout feature of the Prepare Gift is its expiration notification service via LINE. Customers can register the gift set, which will remind them of expiration dates ahead of time. This ensures that they consume products while they are still at their best, thereby reducing food waste and ensuring health and safety during tumultuous times.

Unique Product Offerings

Doshisha has introduced several product variations, including the Chef's Stock, an all-in-one meal solution engineered for taste and convenience. The Chef's Stock combines noodles, broth, and ingredients, providing gourmet meals in just five minutes. This product can be stored at room temperature for up to five years, highlighting Doshisha's commitment to quality.

Various Sets to Choose From

• - Prepare Gift Set YU-A: Long-term storage rice and canned foods with a 1080-day shelf life.
• - Prepare Gift Set YU-B: A selection of rice accompaniments like curry and stew focused on maintaining interest in meals, with a 720-day shelf life.
• - Prepare Gift Set YU-C: Long-lasting main dishes complemented by nutrition-focused beverages.
• - Prepare Gift Set Light YU-D: Lightweight options suitable for quick consumption, designed for busy lifestyles.
• - Children's Prepare Gift Set YU-E: Child-friendly selections perfect for families.

Conclusion

In a world where disasters can strike unexpectedly, Doshisha's Prepare Gift initiative not only meets a critical need for emergency food but does so with a commitment to flavor and nutrition. It's a gift that resonates with the importance of being prepared while also celebrating the everyday joy of sharing good meals with loved ones. Doshisha aims to redefine disaster preparedness and encourage families to maintain their health and well-being throughout the year, whether in normal times or during emergencies.