Book Off Group Initiates Action for Circular Economy and Community Contributions on August 8th Reuse Day

A Catalyst for Change: August 8th Reuse Day

Book Off Group Holdings, based in Sagamihara, Kanagawa, is taking significant steps to promote reuse in society. The company has announced an exciting initiative, “August 8th Reuse Day: Connecting Smiles for Future Power”, which will be celebrated on August 8th and 9th, 2025. This event aims to deepen understanding of reuse and foster a circular economy while encouraging children to embrace reading. Supported by the Ministry of the Environment and with participation from 26 other companies, this two-day event promises to make a big impact.

The Importance of Reuse in Modern Society

As the world grapples with environmental challenges, the concept of reuse—recycling products to diminish waste—has gained momentum. It helps cut down on waste, reduces CO2 emissions from waste disposal, and lessens the demand for new resources. This practical approach is pivotal in achieving carbon neutrality and cultivating a sustainable circular economy.

Despite the reuse market in Japan growing to nearly 3 trillion yen, about 70% of consumers have never engaged in reuse activities. In June 2025, the Ministry of the Environment will release a roadmap to promote reuse, underlining its significance.

To raise awareness, the Japan Reuse Industry Association has established Reuse Day on August 8—a date chosen for its resemblance to the infinity symbol (∞), which represents sustainable cycles.

As part of the celebration, Book Off and other reuse companies will host an interactive experience for elementary school students and their parents, helping to enhance awareness of reuse from an early age. This year, the event will also emphasize community engagement through various content and activities shared via social media channels.

A Fun Learning Experience

On August 8, the event will feature a talk session where representatives from the Ministry of the Environment and several reuse companies will speak directly to children about the importance of reuse. This initiative aims to convey the fun side of embracing reuse and will likely inspire kids to take part in family-centered activities, such as sharing old clothes with siblings or with friends. President Yasutaka Horiuchi of Book Off pointed out that “the joy of giving and receiving creates a positive cycle that benefits everyone involved, while also doing good for our planet.”

The success of this event lies not only in educational aspects but also in participation. Engagement statistics will be collected to measure increased recognition of reuse practices and the growing enthusiasm among younger generations. Students at the event have already expressed curiosity about reuse and its channels.

Supporting Children's Literacy through Reuse

Beyond this event, Book Off is dedicated to enhancing children’s access to reading. They have launched the Sustainable Book Project, aiming to donate books to children's facilities in underprivileged areas lacking access to literature. Running until August 31, 2025, Book Off is inviting applications from facilities wishing to receive book donations.

The project symbolizes Book Off's commitment to creating a culture of reading, tackling literacy disparities, and making contributions to local communities. By turning in used books, customers contribute to a system where each donation translates into monetary support for donations of children’s books. The overarching goal is to empower children to experience the joy of books directly.

Through this endeavor, Book Off emphasizes the environmental advantages of extending the life of products and involves communities in meaningful activities that support children’s literacy development.

Conclusion: A Commitment to a Sustainable Future

In a world increasingly focused on sustainability, initiatives like Reuse Day and the Sustainable Book Project highlight the vital role of corporate responsibility in fostering a circular economy. Book Off Group's efforts illustrate how businesses can be catalysts for positive changes in their communities while simultaneously addressing global issues. By nurturing habits of reuse and reading, they are crafting a brighter future for generations to come.

The upcoming August 8th Reuse Day will serve as not just a celebration, but a significant initiative that connects communities and lays the foundation for continued engagement in sustainable practices, ultimately leading to a happier, healthier planet.