XO Gains Prestigious Recognition in Condé Nast Traveler’s Readers' Choice Awards for 2026

XO Selected for Condé Nast Traveler Readers’ Choice Awards

On June 10, 2026, XO, a prominent name in private aviation and a key component of Vista, was honored with a spot in the prestigious Condé Nast Traveler 2026 Readers’ Choice Awards.

This annual award is determined by feedback from travelers around the globe and reflects the preferences of consumers when it comes to airlines, hotels, destinations, and various travel services. For many years, the Readers’ Choice Awards have served as a vital recognition within the travel industry, celebrating the brands that significantly influence how people explore the world.

A Testament to Trust and Innovation

The selection of XO as a leading brand in private aviation speaks volumes about the increasing trust customers have in their services. The company is celebrated for offering transparent pricing, access to a vetted fleet of aircraft, and instant booking features, simplifying the travel process for users.

Youssef Mouallem, the Chief Business Officer at Vista, expressed pride in receiving this recognition, stating, "We are honored to be included in the Condé Nast Traveler Readers' Choice Awards. Today's travelers demand transparency and ease when it comes to private aviation, and XO was designed to deliver just that. Our digital-first platform allows users to quickly search, compare, and book flights while benefiting from the global infrastructure that supports our brand."

As the private aviation landscape evolves, XO is committed to ensuring that travelers have the confidence and flexibility they seek, allowing them to embark on journeys on their terms.

Increasing Engagement and Technology Integration

The digital experience offered by XO is continuously evolving. With over one million app downloads, the company has recently integrated Apple Pay and Google Pay for quicker transactions. Notably, in 2025, it was reported that nearly half (49%) of first-time flyers using XO were under 45, indicating a surge in interest from a younger, more tech-savvy demographic seeking convenience and flexibility in their travel options.

Real-Time Availability and Booking Features

As the largest private jet marketplace globally, XO provides access to a carefully chosen lineup of aircraft that includes various cabin classes, ranging from light jets to long-haul options. Travelers can compare different aircraft, view upfront pricing, and confirm their flights instantly through the platform.

This commitment to real-time booking ensures that the aircraft selected is always the one that the passenger will board, enhancing trust and reliability in the service.

Membership with XO comes with additional perks that grow in value over time, such as loyalty credits, priority access to aircraft during busy travel periods, and increased flexibility during bookings.

Global Reach and Travel Demand

XO boasts a strong presence across the United States, with ongoing expansions into Europe, Asia, and the Middle East. Their services are tailored for the increasingly mobile international traveler and are complemented by around-the-clock flight coordination, ensuring that customer care is available across different time zones.

Among the most popular routes on the XO platform are New York–Miami and New York–Los Angeles, alongside a robust international demand covering luxurious and business-centric destinations like London–Paris, Dubai–Riyadh, and others.

Beyond Just Flights

Besides providing flights, XO offers its members access to a wide spectrum of experiences that connect travel with various lifestyle aspects such as hospitality, sports, and business. As part of the exclusive “XO Insider” program, members receive special access to premium experiences, including invitation-only events and high-profile gatherings in major worldwide locations.

As the appetite for flexible, globally connected private travel increases, XO's commitment remains steadfast. The company continues to enhance its fleet options, improve digital booking functionalities, and fortify the infrastructure required to excel in the private aviation sector.

For more information about the Readers' Choice Awards and to learn about XO, visit Condé Nast Traveler and XO.