#Japan #Shinagawa #Good Design Award #Charmful #Digharm

Charmful Home Beauty Service Secures 2025 Good Design Award

In a significant recognition of innovation, Digharm Inc., based in Shinagawa, Tokyo, has announced that its home beauty service, Charmful, has earned the esteemed Good Design Award for 2025. This acknowledgment highlights Charmful's unique approach in providing beauty services to elderly users in the comfort of their homes, addressing the pressing needs of this demographic by offering convenient and user-friendly experiences.

Creating Meaningful Experiences for the Elderly

The Charmful service is specifically designed to cater to individuals aged 65 and above, including those classified under care needs. By facilitating beauty services that encompass haircuts, coloring, perms, blow-drying, and makeup, Charmful has implemented a model that not only enhances personal grooming but also contributes to the well-being of its users. The service focuses on reducing feelings of loneliness and social frailty, ultimately elevating the quality of life for seniors.

The Good Design Award selection committee commended the program’s sustainability and effective operational design, which emphasizes direct employment, as well as robust training and safety protocols. These features contribute to a reliable and efficient service offering, ensuring that elderly clients receive professional care.

Visionary Leadership and Commitment to Social Impact

Digharm’s CEO, Tomoaki Okubo, expressed joy over this recognition, stating, “We are thrilled that Charmful’s innovative home beauty model has been selected for the Good Design Award. While there is a latent demand for home beauty services among the elderly, current offerings remain underrepresented due to a historical perception of home beauty as a volunteer service. As the baby boomer generation transitions into their senior years, we aim to provide safe and convenient access to professional beauty services, allowing seniors not just to look good but also to maintain connections with society through these services.”

As the charmful beauty service expands, Digharm remains focused on enhancing its service area while continually improving quality standards and educational frameworks. The aim is to reduce loneliness and societal frailty via beautification efforts, ultimately working towards a community where elderly citizens can enjoy fulfilling and connected lives.

Moving Forward: A Commitment to Expansion and Excellence

Digharm is deeply committed to creating a society where people can enjoy life to the fullest. The company is actively working on tackling challenges faced by seniors while introducing new experiences that elevate joy and satisfaction. As part of its upcoming initiatives, Digharm plans to expand the service coverage and strengthen its training systems and quality standards to ensure excellence across all service touchpoints.

Moreover, the company is dedicated to providing new career pathways for professionals in the beauty industry, promoting innovation within the sector, and advocating for meaningful interactions for the elderly. With a well-strategized and dedicated approach, Digharm hopes to further enhance the engagement of seniors in day-to-day activities through Charmful.

Get in Touch

For more details about Charmful and its offerings, you can visit Charmful's official website. To learn more about Digharm Inc., visit Digharm's corporate website. Follow Digharm on social media through Instagram and Facebook for ongoing updates and developments.

Inquiries for the press can be directed to Digharm Inc.'s Public Relations Officer, Iwase (いわせ), via email at [email protected] or call at 03-6432-5290.