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Unlocking English Proficiency: 90 English on PIVOT

In a captivating episode of the business media program "PIVOT," viewers got an inside look at the transformational journey of Aia Shibata, the show's MC, as she undertook a one-month intensive program with 90 English. This documentary-style initiative showcased Shibata's challenges and triumphs as she engaged with 90 English, a leading English coaching service by 90 Corporation, headquartered in Shibuya, Tokyo.

The Journey Begins

The episode highlights Shibata's candid admission about her struggles with English, stating it was her hardest subject. Throughout the month, she participated in three weekly lessons alongside daily assignments, documenting her efforts to improve her language skills. Viewers can witness her creative approach to learning, including taking lessons during taxi rides and even while getting her makeup done, demonstrating how she made use of every spare moment to study.

Shibata expressed how the comprehensive coaching style at 90 English made learning enjoyable for her for the first time, calling it “"super" companion coaching.” This unique method includes structured lessons set at fixed times and rapid feedback via LINE within 24 hours for her daily tasks. Furthermore, the course incorporates original video materials that logically address common hurdles faced by Japanese learners, ensuring a customized and efficient learning experience.

Insights from Special Guest Kensuu

Joining the episode as a featured guest was entrepreneur Kensuu, also known as Kensuke Furukawa, the CEO of Aru Corporation. With over 400 hours spent experimenting with various English learning methods, Kensuu provided invaluable insights on language acquisition, sharing the reasons behind his long-term commitment to 90 English over the past two and a half years. He humorously noted, “I may struggle with English, but I am well-acquainted with English learning!”

One of the crucial points he made during the program was centered on his belief in the concept that “you cannot comprehend what you cannot pronounce.” This understanding has driven him to pursue consistent practice, emphasizing that the structure of 90 English, which includes lessons three times a week, serves as a vital tool to maintain his learning momentum even after breaks.

The Role of Language in the AI Era

As technology continues to evolve, including advancements in AI translation, Kensuu's perspective on the importance of mastering English remains relevant. He noted, “There’s a noticeable stress increase in people when there’s a delay of more than 0.7 seconds in communication.” He articulated concerns with AI translation, mentioning that its slower pace detracts from the natural flow of conversation. Thus, he concluded that conveying thoughts in one’s own voice is increasingly valuable in today's AI-driven landscape.

A Special Offer for Viewers

To celebrate the episode's release, a limited-time offer is available. Participants can enroll in a program typically priced at 660,000 yen for six months, but with a special promotion, they can enjoy an extended program for seven months at the same fee, yielding an approximate savings of 110,000 yen. Additionally, 90 English has been recognized by the Ministry of Health, Labour and Welfare in Japan, making their courses eligible for educational training grants, which can provide participants with up to 100,000 yen if they meet specific criteria.

Conclusion

For those interested in embarking on a similar journey, the episode encourages viewers to take action by signing up for a free 45-minute consultation via Zoom. They should mention watching PIVOT to take advantage of these offers. To further explore the program, viewers can find links to the consultation and information on the educational training grant on the 90 English website.

PIVOT, operated by PIVOT Corporation, has gained a robust following, amassing over three million subscribers on YouTube. It continues to serve as a valuable resource for business professionals, showcasing relevant educational content and insights into various fields. Interested individuals can download their app or access more information through their official site.

In summary, the episode offers not just a glimpse into the improvement of Shibata’s English skills but a compelling narrative about the significance of personalized learning and the role of human interaction in education. 90 English remains a pioneer in creating enriching experiences for learners who aim to enhance their language capabilities systematically.