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Celebrating 5 Years of malvaceae at Tokyo Jewelry Festival

The renowned jewelry brand malvaceae, established for over 70 years in Kofu, the city known for its gemstones, proudly celebrates its fifth anniversary. To commemorate this milestone, malvaceae will make its debut at the Tokyo Jewelry Festival, marking an exciting occasion for jewelry enthusiasts.

Event Details

The Tokyo Jewelry Festival is Japan's largest jewelry fair, comprised of three unique sectors: Jewelry FES, Creator FES, and Mineral & Stone FES. With approximately 300 exhibitors, the festival aims to fulfill the desires of jewelry lovers, aligning perfectly with the brand's vision of elegance and authenticity.

Event Date: August 1-3, 2025
Time: 10:00 – 18:00 (until 17:00 on the final day)
Venue: Tokyo Big Sight, West Halls 3 & 4
malvaceae Booth: Creator FES, Booth No. 22-5
Entry Fee: ¥2,000 (Free admission for pre-registered visitors through July 31)

Experience the Allure of Jewelry

At the festival, attendees can explore malvaceae's collection of popular jewelry pieces, including necklaces, rings, and earrings, typically offered online. This event is an excellent opportunity for those looking to treat themselves or select meaningful gifts for loved ones. For those hesitant about purchasing jewelry online, the festival allows visitors to experience the authentic beauty and elegance of these pieces in person. Each piece is meticulously crafted by skilled artisans in Yamanashi using high-quality precious metals and carefully selected natural gemstones sourced globally.

Pre-Registration Benefits

While visitors can browse the malvaceae booth without prior reservation, early registration enables a smoother experience. Given the booth's limited space, pre-registering ensures that specific pieces of interest are available for viewing. As an added incentive, those who pre-register will receive a luxurious bath salt, “Jewel Bath,” featuring real gemstone powder mixed with natural sea salt. Each variant—Diamond, Ruby, and Sapphire—is crafted with specific skincare benefits and fragrances:

• - Diamond Jewel Bath: Luxurious jasmine scent (moisturizing properties)
• - Ruby Jewel Bath: Elegant damask rose scent (enhances sweating)
• - Sapphire Jewel Bath: Relaxing musk scent (improves skin quality)

Visitors can secure their reservation through the official store's contact form, specifying the desired time and items to view, and simply inform the staff of their name upon arrival.

Pre-Register Here

Special Purchase Incentives

Purchasing jewelry at the event entitles customers to a complimentary spin of the “Gemstone Gacha,” typically available for ¥1,000. Each spin reveals a surprise gemstone, adding an element of excitement to the shopping experience.

Note: Images are for illustration purposes. Some gemstones may have inclusions or imperfections.

Purchase Information

Most of the jewelry showcased by malvaceae is available as sample items, with details on material and size provided on the official store's product pages. Additionally, registered members can use the 1,000 points issued upon membership for purchases made at the event. While buying at the festival, ordering through the official online store remains advisable due to the transparency it offers for purchase history and repair inquiries.

Jewelry bought at the festival may usually be taken home on the same day, but for certain items, either immediate delivery or shipping will be necessary. Items Available for Takeaway:
Once payment is confirmed, immediate items can be directly handed to buyers at the venue.

• - Immediate Delivery Items: Typically shipped within 1-3 business days after payment confirmation.
• - Order Items: Delivery starts after payment confirmation, usually within 3-4 weeks.

For a smoother checkout process, visitors are encouraged to register in advance online.

Payment methods include those accepted on the official store, as well as cash. Sample items can be tried, excluding earrings, which can be checked using a special stick.
While visitors may come without prior appointments, early registrants will be prioritized for assistance.

Register Here for Official Store Membership

Join us in celebrating another year of elegance, craftsmanship, and the spirit of jewelry at the Tokyo Jewelry Festival!