#Vienna #Austria #ESR #Bracco Imaging #ECR 2025

An Innovative Step Towards Sustainable Radiology

At the upcoming European Congress of Radiology (ECR) 2025 in Vienna, Bracco Imaging and the European Society of Radiology (ESR) will showcase their longstanding partnership dedicated to advancing innovative and sustainable practices in radiology. The focus of their collaborative effort is to launch a newly designed campaign aimed at encouraging healthcare professionals to embrace environmentally friendly approaches in diagnostic imaging.

Bracco Imaging, known as a global leader in the field of diagnostic imaging, will introduce a groundbreaking and immersive experience at the congress exhibit, located at Hall E, Level 0. This experience is titled "Our Journey Towards the Future Continues Today, Together for a Sustainable Future."

The Bracco exhibit will provide a comprehensive roadmap for the future of sustainable medical imaging. Attendees will have the opportunity to delve into the technological advancements that are not only transforming healthcare outcomes but also promoting enhanced patient well-being. Here are some of the highlights that participants can expect to discover:

• - 3D Digital Pillars: These visual displays will present compelling statistics about how Bracco's initiatives have significantly reduced the environmental impact of radiology practices.
• - Product Demonstrations: Showcasing Bracco's innovative products that are engineered specifically to promote greater sustainability in medical imaging processes.
• - Immersive Bracco Dome: Within this unique structure, participants will explore Bracco's end-of-life management projects, intended for the proper recycling and disposal of materials used in imaging procedures. This initiative forms a key component of Bracco's overarching strategy to decrease the environmental footprint of radiology from production to post-use.

Fulvio Renoldi Bracco, CEO of Bracco Imaging, underscores the company’s commitment to sustainability as fundamental to their operational ethos. "At Bracco, sustainability is integral to our daily work, based on our belief that a healthy planet and society form the foundation for a healthy population. Our vision extends across every facet of our operations, from the development of innovative gadolinium-based contrast agents to sustainable packaging initiatives,” he stated.

In alignment with this vision, ECR 2025 aims to inspire sustainable practices in medical imaging. Andrea Rockall, President of ECR 2025, heralds Bracco's efforts as vital in amplifying this essential message through various initiatives set to be presented at the congress.

Additionally, Bracco will host a series of educational sessions in collaboration with the ESR, aimed at furthering advancements in the field of radiology. This will include a symposium, open forum sessions, and educational events focused on:

• - AI and Sustainability in Radiology: Modulated discussions exploring industry perspectives on contrast optimization.
• - Redefining Excellence in MRI: Delving into the benefits of novel contrast agents while emphasizing patient safety and environmental sustainability.
• - Engagement with Young Professionals: Focused discussions on how to empower and educate the next generation of radiologists.

As part of its ongoing mission to enhance healthcare outcomes, Bracco is invested in adopting sustainable practices that elevate the standards of medical imaging while addressing critical environmental concerns. The distinctive program at ECR 2025 not only highlights the company’s innovative solutions but also emphasizes its commitment to collaboration and knowledge-sharing within the radiology community.

For those interested in learning more about Bracco's initiatives at ECR 2025, detailed information will be available through various channels leading up to and during the congress.

About Bracco Imaging:
Bracco Imaging S.p.A., a part of the Bracco Group, is a pioneer in the global diagnostic imaging sector, dedicated to enhancing patient care through revolutionary imaging solutions and products. Headquartered in Milan, Italy, Bracco operates on over 100 markets worldwide, leveraging innovative R&D capabilities across various international facilities.

About ECR:
ECR is the pivotal annual conference organized by the European Society of Radiology, representing a vast network of over 130,000 professionals across 186 countries. The congress gathers thousands of participants each year and features extensive exhibitions from numerous companies showcasing their innovations in medical imaging.