Cetera Financial Group Expands Its Wealth Management Team With $231 Million AUA Addition

Cetera Financial Group Expands Wealth Management Team

Cetera Financial Group, a leading financial advisory network, proudly announces the addition of a new financial team known as allwealth Planning. This three-member group, previously associated with MML Investors Services, is based in Scottsdale, Arizona and oversees an impressive $231 million in assets under administration (AUA) as of December 3, 2024. This strategic decision marks a significant leap forward for both Cetera and the newly integrated team, further positioning them for success in the financial advisory landscape.

Who is allwealth Planning?

Led by co-founders Eric Bottolfsen, Howard Gershkowitz, and Robert Gershkowitz, allwealth Planning specializes in providing personalized wealth planning services. Their primary focus revolves around assisting individuals, business owners, retirees, and those undergoing significant life transitions in navigating the often complex landscape of financial goals. The trio emphasizes independence and personal connection in their advisory approach, ensuring that client interests remain central.

In their statement regarding the transition to Cetera and Summit Financial Networks, the allwealth Planning team highlighted the importance of independence in delivering effective financial solutions. They expressed optimism that this affiliation would better equip them to serve their clients by enabling access to leading industry research, advanced planning resources, and connections with retirement plan specialists.

Cetera's Commitment to Client-Centric Values

Tom Halloran, Head of Advisor Channel communities at Cetera, stated that the allwealth Planning members are respected professionals with a strong commitment to their clients' best interests. This aligns seamlessly with Cetera's core values, reinforcing a mutual dedication to client-centric service delivery. Halloran added that with the support of Cetera's comprehensive resources and the guidance of Summit's seasoned executive team, the allwealth Planning team is well-poised for continued success.

What This Means for Cetera Financial Group

The inclusion of allwealth Planning reflects Cetera Financial Group's ongoing strategy to enhance its offerings and extend its reach within the financial services sector. The firm is home to approximately 12,000 financial professionals, managing upwards of $545 billion in assets under administration and $235 billion in assets under management as of September 30, 2024. This latest integration signifies a commitment to fostering inclusive growth and development among financial advisors and their independent practices.

Conclusion: A Bright Future Ahead

Cetera Financial Group is clearly positioning itself as a premier hub for financial advisors seeking to enhance their control and optimize client value. By welcoming the allwealth Planning team, Cetera is not only strengthening its internal capabilities but also amplifying the variety of services available to clients. The financial landscape continues to evolve, and with the integration of new talent, Cetera is poised to navigate the future adeptly, ensuring that independent financial advice remains a cornerstone of its business.

In conclusion, the partnership between Cetera Financial Group and the allwealth Planning team exemplifies a shared vision for independent wealth management—one that prioritizes client trust and service excellence. As both entities embark on this journey together, they are set to redefine the standards of financial advisory services in a rapidly changing economic environment.