PU Prime and Argentina Football Association Announce Strategic Partnership in Madrid
PU Prime and Argentina Football Association Formalize Partnership in Madrid
On June 19, 2025, a significant milestone was reached when PU Prime, a prominent global fintech company, and the Argentina Football Association (AFA) convened in Madrid, Spain, to celebrate their newly established strategic partnership. The event took place at the Argentina Football Academy Vallecas, a facility known for nurturing young football talent.
The ceremony kicked off with a warm meet-and-greet session between the representatives of both organizations. This initial gathering set an excited tone for the day, characterized by collaboration and mutual respect. The event was not merely ceremonial; it was a heartfelt affirmation of shared aspirations and a dedication to excellence in both the financial and sports sectors.
The highlight of the day was the contract signing, wherein PU Prime and AFA reaffirmed their commitment to a partnership rooted in shared values of discipline, strategy, and precision. In a symbolic gesture, officials exchanged jerseys, signifying the union between the two institutions. This shirt exchange served as a potent reminder of the bond and dedication that would underpin their future endeavors together.
Daniel Bruce, the Managing Director of PU Prime, took center stage during the keynote address. He emphasized the profound significance of this partnership, stating, "Today, we're here in beautiful Madrid to celebrate a partnership that brings together two forces committed to excellence — PU Prime and the Argentine Football Association. The AFA is renowned for developing world-class talent and holding a brand known globally. This partnership is not just a business move; it’s a step towards excellence for both organizations. I extend my gratitude to AFA for being part of this exciting chapter in our journey. Together, we aim to redefine success and drive growth for both parties."
Leandro Petersen, Chief Commercial and Marketing Officer of AFA, echoed Bruce's sentiments, emphasizing the global language of football. He remarked, "Today, we add a new voice to our story by welcoming PU Prime as a valued regional partner in Argentine football. Our shared values of excellence, innovation, and performance commitment will further our mission. We are excited about the meaningful experiences we will create together, uniting football fans worldwide. PU Prime, welcome to the AFA family."
The event offered attendees a chance to engage directly with football legends, featuring a live Q&A with Javier Saviola, the iconic former Argentine footballer. His insights added depth to the collaboration, highlighting the spirit of teamwork and shared objectives. Saviola commented on the importance of PU Prime's support for the AFA, stating, "Seeing PU Prime support the AFA is a source of pride for us all. This partnership reflects our team's spirit and will empower us to share our passion with football enthusiasts around the globe."
The ceremony concluded with an optimistic outlook for the future, laying the groundwork for a long-term partnership aimed at fostering growth, inspiration, and engagement on both sides. PU Prime is dedicated to empowering traders across the globe, while the AFA strives to promote excellence in football, making this collaboration a promising venture.
As both organizations embark on this journey, they invite fans and stakeholders alike to watch as they create lasting value through this exciting partnership. For further information, visit the PU Prime newsroom to stay updated on this impactful collaboration.
About PU Prime
Founded in 2015, PU Prime has rapidly grown into a leading global fintech company, offering innovative online trading solutions across various asset classes including currencies, commodities, indices, and shares. With operations in over 190 countries and more than 40 million app downloads, PU Prime emphasizes the importance of technology and education in empowering traders to achieve financial success. The company remains committed to fostering a vibrant community of traders-pooling resources from novices to seasoned professionals as they navigate their trading journeys.