Haier Ranks as the Only IoT Ecosystem Brand in Kantar's Global Top 100 for 2026
In a remarkable achievement, Haier has once again solidified its position as the only brand globally that represents the Internet of Things (IoT) ecosystem in Kantar's prestigious BrandZ Top 100 ranking for 2026. This marks the eighth consecutive year the brand has been recognized in this elite list, a testament to its innovative approach and commitment to the evolving digital landscape.
The BrandZ ranking, which is a benchmark in the world of brand equity evaluation, considers not only the financial performance of those brands but also the strength of brand value and growth potential in consumers' minds. Despite the ongoing economic uncertainties, the overall value of the top 100 brands surged by 22% year-on-year, reaching an impressive $13.1 trillion in 2026. Haier secured the 53rd position in this year's list, climbing up from 89 since its debut in 2019, now boasting a brand value of approximately $52.95 billion.
Wang Xing, the CEO of Kantar Greater China and global president of Kantar BrandZ, emphasized that Haier has evolved from being merely a home appliance manufacturer to a diversified powerhouse encompassing six distinct industrial ecosystems. The company’s strategy intricately links supply chain coherence with cultural adaptability, thereby creating immense value through both their products and global market connections.
Haier's rise can be attributed to a robust operational performance as well. In 2025, the Haier Group posted global revenues of approximately RMB 426.8 billion (around $59.8 billion), a year-on-year increase of 6.3%. The net profit reached RMB 32.2 billion (approximately $4.5 billion), showcasing a 6.7% rise compared to the previous year. This financial growth reflects Haier's strategic emphasis on its core businesses while bolstering its leadership in the market through ecosystem-based branding.
Under the umbrella of its brand ecosystem, Haier has focused on six primary areas:
1. Smart Home Ecosystem: Prioritizing intelligent living solutions, climate control, and elder-friendly adaptations, with the intention of realizing “unmanned home management.”
2. Healthcare: The Incaier brand has achieved a remarkable valuation, exceeding RMB 47 billion (around $6.91 billion), placing it among the leading health and pharmaceutical companies in China.
3. Automotive Ecosystem: Through platforms like Autohome and CARtech, custom mobility and high-end vehicle solutions are being developed.
4. Digital Economy: The COSMOPlat AI+ industrial internet platform is designed to accelerate digital transformation across various sectors.
5. Robotics: STEP Electric Co., Ltd. is recognized globally for its advancements in IoT elevator ecosystems.
6. New Energy Solutions: With innovative offerings in green energy and AI-enhanced robotics, Haier promotes carbon neutrality initiatives across industries.
The simultaneous development across these six ecosystems has not only accelerated the growth of Haier's associated brands but has also boosted its overall brand value through ongoing innovative strategies. This adaptive approach positions Haier as a uniquely competitive entity in the global marketplace.
Moreover, as global economic conditions continually shift, Chinese brands are rapidly moving from merely exporting products to establishing their own influential brands on the international stage. Haier has been at the forefront of this transition since the 1990s, forging a path with a long-term independent branding strategy that facilitates its standing in over 200 countries, maintaining its leading position in the home appliance sector worldwide for 17 consecutive years.
In addition to this, Haier's influence spans beyond traditional appliances. Their innovative city integration solutions exemplified in projects like the Panama Canal bridge and significant contributions via Haier Biomedical to key international projects underscore their global ambition and technological prowess.
As artificial intelligence continues to reshape operational dynamics and innovation pathways, Haier anticipates a significant shift in 2026 as it aims to become a fully AI-native organization. This represents a broader movement as the narrative around “Made in China” transitions towards “Created in China,” highlighting Haier's pioneering role in symbiotically merging Chinese strengths with worldwide applicability.
In summary, Haier's exceptional recognition by Kantar not only reflects its durability and innovative strategies but also symbolizes a larger narrative about global branding and the future of industry in the context of smart technologies and ecosystems. Haier is not merely meeting the challenges of today but is strategically crafting a vision for tomorrow’s interconnected world.
The BrandZ ranking, which is a benchmark in the world of brand equity evaluation, considers not only the financial performance of those brands but also the strength of brand value and growth potential in consumers' minds. Despite the ongoing economic uncertainties, the overall value of the top 100 brands surged by 22% year-on-year, reaching an impressive $13.1 trillion in 2026. Haier secured the 53rd position in this year's list, climbing up from 89 since its debut in 2019, now boasting a brand value of approximately $52.95 billion.
Wang Xing, the CEO of Kantar Greater China and global president of Kantar BrandZ, emphasized that Haier has evolved from being merely a home appliance manufacturer to a diversified powerhouse encompassing six distinct industrial ecosystems. The company’s strategy intricately links supply chain coherence with cultural adaptability, thereby creating immense value through both their products and global market connections.
Haier's rise can be attributed to a robust operational performance as well. In 2025, the Haier Group posted global revenues of approximately RMB 426.8 billion (around $59.8 billion), a year-on-year increase of 6.3%. The net profit reached RMB 32.2 billion (approximately $4.5 billion), showcasing a 6.7% rise compared to the previous year. This financial growth reflects Haier's strategic emphasis on its core businesses while bolstering its leadership in the market through ecosystem-based branding.
Under the umbrella of its brand ecosystem, Haier has focused on six primary areas:
1. Smart Home Ecosystem: Prioritizing intelligent living solutions, climate control, and elder-friendly adaptations, with the intention of realizing “unmanned home management.”
2. Healthcare: The Incaier brand has achieved a remarkable valuation, exceeding RMB 47 billion (around $6.91 billion), placing it among the leading health and pharmaceutical companies in China.
3. Automotive Ecosystem: Through platforms like Autohome and CARtech, custom mobility and high-end vehicle solutions are being developed.
4. Digital Economy: The COSMOPlat AI+ industrial internet platform is designed to accelerate digital transformation across various sectors.
5. Robotics: STEP Electric Co., Ltd. is recognized globally for its advancements in IoT elevator ecosystems.
6. New Energy Solutions: With innovative offerings in green energy and AI-enhanced robotics, Haier promotes carbon neutrality initiatives across industries.
The simultaneous development across these six ecosystems has not only accelerated the growth of Haier's associated brands but has also boosted its overall brand value through ongoing innovative strategies. This adaptive approach positions Haier as a uniquely competitive entity in the global marketplace.
Moreover, as global economic conditions continually shift, Chinese brands are rapidly moving from merely exporting products to establishing their own influential brands on the international stage. Haier has been at the forefront of this transition since the 1990s, forging a path with a long-term independent branding strategy that facilitates its standing in over 200 countries, maintaining its leading position in the home appliance sector worldwide for 17 consecutive years.
In addition to this, Haier's influence spans beyond traditional appliances. Their innovative city integration solutions exemplified in projects like the Panama Canal bridge and significant contributions via Haier Biomedical to key international projects underscore their global ambition and technological prowess.
As artificial intelligence continues to reshape operational dynamics and innovation pathways, Haier anticipates a significant shift in 2026 as it aims to become a fully AI-native organization. This represents a broader movement as the narrative around “Made in China” transitions towards “Created in China,” highlighting Haier's pioneering role in symbiotically merging Chinese strengths with worldwide applicability.
In summary, Haier's exceptional recognition by Kantar not only reflects its durability and innovative strategies but also symbolizes a larger narrative about global branding and the future of industry in the context of smart technologies and ecosystems. Haier is not merely meeting the challenges of today but is strategically crafting a vision for tomorrow’s interconnected world.
Topics Consumer Technology）
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