#Japan #Hiroshima #San-X #Sumikkogurashi #Yume Town

A Unique Shopping Experience with Sumikkogurashi!

If you’re a fan of Sumikkogurashi, then you’ll be delighted to hear about the exciting collaboration happening at select Yume Town and Yume Mart locations throughout Japan. In partnership with San-X Co., Ltd., the campaign will offer exclusive original merchandise, workshops, and photo opportunities with your favorite characters!

Two Stages of Shopping Campaigns

The first phase of the campaign, titled “Gyuutto Attaka Yume Christmas,” will run from December 1 to December 25, 2025. During this time, customers will have the chance to win one of 100 youme x Sumikkogurashi original block calendars through a lucky draw. To enter, simply make a purchase of 3,000 yen or more at the participating stores and register yourself via the Yume app!

How to Enter:

1. Make a qualifying purchase (3,000 yen or more) at any Yume Town, Yume Mart, LECT, Yume Terrace, or Yume City store.
2. Register for the campaign using the Yume App’s LaLaLa campaign feature.

The second phase will be held for Valentine’s Day, entitled “Sumikkogurashi and Happy Yume Valentine,” from January 15 to February 14, 2026. Again, 100 lucky winners will receive youme x Sumikkogurashi original cutlery.

How to Enter:

1. Become a friend of the Yume Town official LINE account.
2. Check in at participating stores through the two-dimensional code in person for a total of 7 times (1 check-in per day).

Creative Workshop: Make Your Own Sumikkogurashi Gel Candle!

In addition to the shopping campaigns, visitors can also join a special workshop where they can create their very own Sumikkogurashi-themed gel candle. Attendees will get the chance to layer colorful sand and position glass figurines inspired by the popular characters to craft a unique candle.

Details:

• - The specific locations and dates for the workshops will be announced soon on each Yume Town store’s website.
• - Note that participation details and event schedules may change without notice.

Participating Locations for Workshops include:

• - Hiroshima: Yume Town Otake, Yume Town Miyuki, Yume Terrace Gion
• - Yamaguchi: Yume Town Shimonoseki, Yume Town Yamaguchi
• - Shimane: Yume Town Hamada
• - Kagawa: Yume Town Takamatsu
• - Fukuoka: Yume Town Ongagawa, Yume Town Iizuka
• - Saga: Yume Town Takeo
• - Kumamoto: Yume Town Sanpian, Yume Town Yatsushiro, Yume Town City Mall
• - Oita: Yume Town Beppu
• - Nagasaki: Yume Town Yume Saito

Meet and Greet with Sumikkogurashi Characters!

Additionally, there will be special opportunities to meet iconic characters like Shirokuma, Penguin?, and Tokage at select Yume Town stores!

• - Fukuoka: January 18, at Yume Town Chikushino
• - Hiroshima: January 24, at Yume Town Higashi Hiroshima

Please keep in mind that the event details are subject to change without prior notice.

About Sumikkogurashi

Launched in 2012, Sumikkogurashi embodies the sentiment of finding comfort in corners. The endearing yet slightly quirky characters and stories resonate strongly with a broad audience. As fans often express a desire to seek out their seats in a café or train, Sumikkogurashi reflects those relatable behaviors perfectly.

To find out more, visit: Sumikkogurashi Profile
Stay updated with the latest news on merchandise and events by following their social media channels!

About San-X

San-X Co., Ltd. continues to innovate with over 1,000 original characters including Rilakkuma and Sumikkogurashi. Their unique products capture not just cute designs but also surreal humor, making them beloved by many!
For more information: San-X Company

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