#Japan #Tokyo #Gakken #Hawkins #MACH DINO

Welcome to a Jurassic Summer!

As summer approaches, ABC-MART is excited to announce the return of the vibrant collaboration sneakers, "MACH DINO" or "マッハ ダイナソー". These special sneakers will be available at all ABC-MART locations and their official online store starting August 7th, 2025. This is the third collaboration between HAWKINS and Gakken featuring illustrations from the popular "学研の図鑑 LIVE 恐竜" (Gakken's Live Dinosaur Encyclopedia), which aims to inspire creativity and excitement in children.

A Unique Collaboration

Following the success of previous releases, this edition continues the adventure with a design that is not only thrilling but also highly functional for active children. The "MACH DINO" sneakers are derived from the "マッハGT" series, known for accommodating children’s high-energy activities. Featuring iconic dinosaurs like the Tyrannosaurus and Triceratops, these sneakers capture the essence of these fascinating creatures. Each design element reflects a dinosaur's features, from claw marks on the shoe's body to unique footprints on the straps, encouraging a love for dinosaurs among kids.

Glow-in-the-Dark Features

One of the standout features of the "MACH DINO" sneakers is the lights embedded in the outsole, which illuminate with every step—perfect for ensuring safety on those darker evening outings. Not only are these sneakers fun, but they also come with practical features such as removable insoles, making them easy to clean and maintain. They are made with breathable mesh upper materials to prevent water build-up, offering comfort and convenience for all-day wear.

Exclusive Promotions and Campaigns

To enhance the excitement of this launch, ABC-MART will be running special promotional campaigns. For a limited time, customers who purchase the "MACH DINO" sneakers will receive exclusive original stickers. Additionally, limited-edition shopper bags will be available at select stores for early buyers, making this an opportunity not to be missed.

Key Highlights:

1. Removable Insoles: Each sneaker is designed with a dinosaur-themed insole that maintains kids' enthusiasm, even when they are not being worn.
2. Light Up Outsole: The innovative lighting on the outsole mimics dinosaur eyes, enhancing nighttime visibility.
3. Special Packaging: The sneakers will come in uniquely designed boxes featuring illustrations from the encyclopedia, adding to the unboxing experience.

Gakken's Dinosaur Encyclopedia

The collaboration comes alongside the promotion of the "学研の図鑑 LIVE 恐竜 新版", a comprehensive encyclopedia filled with intricate illustrations and details about approximately 420 species of dinosaurs. This engaging publication, released on June 23, 2022, not only offers stunning visuals but also provides the latest dinosaur-related information through columns and featured articles. It even includes an augmented reality experience that allows readers to see 3D animated dinosaurs through their smartphones.

Product Details:

• - Price: ¥5,390 (tax included)
• - Color Options: TYRANNOSAURUS/B, SPINOSAURUS/N, STEGOSAURUS/B, TRICERATOPS/Y
• - Sizes: Available in 16.0cm to 20.0cm (in 0.5cm increments)

Company Profile

ABC-MART, established on June 6, 1985, is a leading retailer in shoes and apparel based in Tokyo, Japan. Under the leadership of President Minoru Noguchi, the company is dedicated to delivering innovative and high-quality products to its customers.

For inquiries, customers can reach ABC-MART at 0120-936-610 from Monday to Thursday, 10:00 AM to 5:00 PM.

Get Yours Today!

Don’t miss out on the chance to grab these thrilling dinosaur-themed sneakers this summer. Visit ABC-MART's official website or drop by your nearest store starting from August 7, 2025!