Exciting Collaboration Between Tama & Friends and Daiki Suisan for Their 50th Anniversary

A Celebration of Sea and Friendship

Daiki Suisan Co., Ltd., based in Sakai City, Osaka, is thrilled to announce a special collaboration with the beloved characters of "Tama & Friends" for their 50th anniversary. This exciting campaign, officially scheduled to kick off on July 16, 2025, will last until September 30 of the same year. The campaign will introduce an original character from Daiki Suisan, named "Dai", who joins the ranks of Tama & Friends.

Tama & Friends Collaboration Visual

An Unexpected Journey Begins

In the bustling district of 3-chome, Daiki Suisan is proud to have opened a brand-new conveyor belt sushi restaurant and a seafood specialty shop named "Machinominato". It is here that Dai, a cat nurtured among the freshest seafood, makes his debut as a friend of Tama and his gang. Dai dreams of performing fish-cutting shows one day, aiming to spread joy through the culinary arts.

To celebrate the opening, a thrilling tuna-cutting demonstration will take place, where Dai will be seen preparing for the event. As the big day approaches, Tama and friends arrive to lend a helping paw, learning all about fish from Dai. The atmosphere is festive, not just with seafood delights but also tempting sweets, making everyone smile with excitement.

On magical nights after enjoying tasty fish, Dai dreams of soaring through the skies on the "Tuna Jet", a symbol of Daiki Suisan, surrounded by fish-shaped clouds and searching for exotic fish from various countries.

About Tama & Friends

Originating in 1983 amidst a wave of stationery and novelty trends popular among schoolgirls, "Tama & Friends" made its debut as an original merchandise series from Sony Creative Products. The catchphrase, "Have you seen my Tama?", alongside posters of lost cats, captured hearts across Japan. Generating a following through manga magazines in the 1980s and later through animated films and TV series in the 1990s, the brand has continued to thrive, making it a cherished entity across generations.

For more details, visit the official websites:

Daiki Suisan: A Fresh Seafood Haven

Daiki Suisan specializes in delivering fresh seafood directly from the producer to customers across the Kansai region, providing various venues such as sushi takeout shops, conveyor belt sushi restaurants, and seafood izakayas. Established in 1987, the company has consistently focused on tuna, initiating a premium tuna processing service to ensure the freshest and tastiest selections for its customers. They take great pride in organizing live tuna-cutting shows and offering freshly prepared sushi and sashimi for takeaway.

In marking this golden anniversary, Daiki Suisan aims to enhance the experience of enjoying fresh seafood while delivering content that merges culinary delight with entertainment, culminating in the collaboration with the now-classic "Tama & Friends" characters loved by three generations.

The campaign promises a vibrant variety of exclusive merchandise, including original art pieces, limited-edition sweets featuring special picks, and an exclusive sushi plate set designed with Tama & Friends characters, ensuring a festive summer for visitors!

Event Highlights and Special Offers

The collaborative campaign will host numerous exciting events:
1. Collectible Original Clear Files: Customers spending over 2,500 yen (pre-tax) can receive a limited edition clear file, with specific distribution available at all Daiki Suisan conveyor sushi locations starting July 16.
2. Unique Menu Items: Including a children’s three-piece sushi set with original character plates and a dessert featuring exclusive character picks, available in limited quantities.
3. Scratch Cards: Customers will receive scratch cards for a chance to win exclusive merchandise throughout the campaign period.

As the campaign approaches, fans can enjoy more surprises including original puzzle sheets as waiting entertainment and various social media giveaways leading into the summer. Join the fun with Tama & Friends as the distinct flavors of Daiki Suisan combine with delightful nostalgia and cheerful characters!

Stay tuned for more updates as the summer unfolds, and be part of this culinary celebration at Daiki Suisan and their exciting collaboration with "Tama & Friends"!