Celebrating the 160th Anniversary of Beatrix Potter with Peter Rabbit x Neals Yard Remedies Limited Edition Aroma Pulse

Introducing the Unique Collaboration of Peter Rabbit and Neals Yard Remedies

In a delightful celebration of the 160th anniversary of Beatrix Potter, the beloved creator of "The Tale of Peter Rabbit," Neals Yard Remedies has joined forces with the enchanting character to unveil an exclusive Aroma Pulse collection. This collaboration features a unique set of seven beautifully designed roller fragrances, each inspired by Peter's adventures through the scenic streets of London.

The Aroma Pulse collection aims to blend the wisdom of aromatherapy with high-quality essential oils to create fragrances that suit various moments of your day. Whether you need a refreshing pick-me-up or a calming scent for relaxation, simply apply these roll-on fragrances and experience a transformation in your mood and ambiance.

Beatrix Potter, who grew up in London and crafted her stories amid the breathtaking nature of the Lake District, had a profound love for the environment, which is evident in her tales. Similarly, Neals Yard Remedies, born in London, champions the benefits of plants and is committed to creating products that resonate with both people and nature. This partnership embodies a shared respect and affection for nature, making it a uniquely British collaboration that merges whimsical storytelling with mindful self-care.

Details of the Aroma Pulse Collection

The Aroma Pulse collection features seven distinct scents, each housed in a charming packaging that reflects the whimsical world of Peter Rabbit. The collection will be available in limited quantities starting from July 21, 2026, at the Tamaplaza Terrace store, followed by a nationwide launch on August 1, 2026, across all Neals Yard Remedies retail locations and the official online shop.

- Collection Items:

- Aroma Pulse: Woman's Balance
- Aroma Pulse: Relaxation

- Each fragrance contains 9ml and retails for 2,970 yen (excluding tax, 2,700 yen).

As part of this collaboration, a special set including two Aroma Pulse fragrances alongside an exclusive Peter Rabbit original drawstring bag will also be available in limited quantities. This set, which retails for 5,940 yen (excluding tax, 5,400 yen), makes for a perfect gift or a charming addition to your personal collection.