#Japan #Tokyo #LIFULL #BaseMe #AICareerAgent

LIFULL Partners with BaseMe for Recruitment

LIFULL, a company driven by the philosophy of altruism, has announced the adoption of the AI career agent, BaseMe, for its recruitment of the Class of 2028. This initiative marks the third consecutive year that LIFULL has collaborated with BaseMe, following successful engagements for the previous two classes.

What is BaseMe?

BaseMe is an innovative AI-powered career agent that enables individuals to find companies that align with their personal values. Since its launch in February 2024, it has supported over 50,000 registered users in their job searches, successfully matching them with more than 200 companies. The platform enhances understanding between students and employers through a process called 'value matching,' allowing users to embark on careers that resonate with their true selves.

You can find more about BaseMe here.

Dialogue Between Leaders

Accompanying this announcement is a discussion video featuring LIFULL’s CTO and CAIO, Tsubasa Nagasawa, in conversation with BaseMe's CEO, Kimihiro Katsumi. In this original dialogue, they explore how AI can broaden job possibilities, ensuring that technology complements human expertise rather than overshadowing it. They also delve into the future of work, life, and the impact of AI on both.

Watch the video here: Discussion on AI and the Future.

Rationale Behind LIFULL’s Adoption of BaseMe

LIFULL’s primary focus in recruitment is aligning with candidates who resonate with their corporate vision and culture. Traditional hiring methods often fail to reveal authentic values of students. However, BaseMe provides a platform that showcases candidates' genuine selves, free from the embellishments common in conventional job application processes. During the previous two recruitment cycles, LIFULL encountered many passionate candidates who matched their profiles, culminating in deep mutual understanding and successful job offers.

With the competitive landscape for hiring intensifying in 2024, LIFULL plans to leverage BaseMe as a partner to further clarify its stance, ensuring meaningful connections based on shared values.

For in-depth details on the successful integration of BaseMe at LIFULL, check out the case study here.

CEO's Insight

Kimihiro Katsumi, CEO of BaseMe, expressed his gratitude for the continued partnership with LIFULL. He noted, “Since its establishment in 1997, LIFULL has effectively encapsulated its mission of enriching people's lives through kindness and innovation. It is fulfilling to see our alignment around core values manifest in our collaborative hiring efforts.”

With a strong belief in altruism, LIFULL is dedicated to addressing societal challenges, growing businesses that create meaningful value wherever people face difficulties. Their commitment resonates deeply with BaseMe's mission of fostering genuine value alignment, thus enhancing recruitment outcomes.

LIFULL has also emerged as a leader in promoting the usage of generative AI within its organization, with 96% of employees integrating it into their daily tasks, leading to over 50,000 hours of operational efficiency within six months. Their proactive stance on AI in hiring showcases their commitment to innovative solutions, making the choice to use BaseMe for three consecutive years a testament to its value to their recruitment efforts.

In a world where compassion and technology intertwine, LIFULL aims to foster enriching connections between tech-savvy students eager to drive change and its mission of connecting humanity through understanding and shared values. In doing so, they strive for progress toward the fulfillment of BaseMe's mission to unlock and connect human values.

Profile of CEO Kimihiro Katsumi

Kimihiro Katsumi, a member of the Z generation born in 1998 in Tokyo, cultivated an interest in commerce and creativity from a young age due to his family's grocery business. His own experience during job hunting inspired him to establish BaseMe. The company connects students with potential employers through AI-enhanced value matching and recently earned recognition in the "Forbes 30 Under 30 Asia 2024" list for Consumer Technology.

About LIFULL and BaseMe

• - LIFULL

- Founders: CEO Yuji Ito and Chairman Takashi Inoue
- Founded: March 12, 1997
- Location: Chiyoda, Tokyo, Japan
- Stock Market: Tokyo Stock Exchange, Prime Market (2120)
- LIFULL Website

• - BaseMe

- Founder: CEO Kimihiro Katsumi
- Location: Shibuya, Tokyo, Japan
- BaseMe Website

For companies interested in listing on BaseMe, please refer to the contact page for more information.