#USA #Charleston #AI Marketing #Omnisend #SMS Tools

Omnisend's Game-Changing Feature Release

Omnisend, the top email and SMS marketing platform catering to ecommerce brands, has announced a remarkable update that marks its most significant feature release in a year. This development introduces innovative personalization tools, AI-driven assistants, advanced SMS functionalities, and upgraded reporting capabilities that empower merchants to engage their customers with unparalleled relevance and efficiency.

Zilvinas Lesinskas, Omnisend's VP of Product, stated, "At Omnisend, our mission is to make sophisticated marketing accessible to every ecommerce brand. This release equips merchants with practical, user-friendly tools to forge deeper connections with customers through personalized interactions, smart AI workflows, and more reliable SMS communications."

Personalization at Scale

Omnisend's new Personalized Content suite is available to Pro users as an add-on and enhances the customer experience significantly. These features include:

• - Viewed Product Recommendations: Automatically display products that customers have recently viewed in campaign emails, encouraging them to complete their shopping journey.
• - Past Purchases Recommendations: Suggest complementary products based on previous purchases and collective buying patterns.
• - Conditional Content Campaigns: This feature dynamically modifies content blocks in campaigns, delivering more relevant email experiences within a single campaign.

Smarter Marketing with AI Assistants

Omnisend is committed to leveraging AI to assist brands, enabling them to save time and anticipate customer needs effectively. Upcoming features include:

• - Suggest + Create Automations (launching Q4): This will identify gaps in a brand's automation strategy and instantly create new workflows customized to customer behaviors and tones.
• - Suggest + Create Forms (in Beta): AI-driven forms will now be developed based on essential calendar events, brand assets, and preferred communication tone, allowing merchants to expand their subscriber lists effortlessly.

Enhanced SMS Capabilities

Recognizing the importance of SMS as a growth channel, Omnisend also enhances merchants' control with new trust-building tools:

• - SMS Shortlinks: Custom-branded domain shortlinks will boost recognizable branding and improve click-through rates on campaigns.
• - SMS Shortcodes (coming soon): Short and memorable numbers will facilitate quicker, more trustworthy high-volume SMS campaigns.

Improved Reporting Features

Launching in Q4, a brand new reporting system will provide merchants with insights into audience dynamics over various time frames and include reporting for the Push channel, allowing brands to track growth and engagement accurately. A comprehensive list of new features can be found at Omnisend's website.

Overall, Omnisend is making strides to ensure that ecommerce brands can better connect with their customers through advanced marketing tools tailored to their unique needs. The incorporation of AI technology and enhanced SMS features signifies a transformative shift that promises to reshape how merchants approach their customer interactions. With these new capabilities, Omnisend emphasizes its commitment to facilitating growth for online businesses by providing powerful solutions that are both effective and accessible.

About Omnisend

Omnisend is renowned for its robust email and SMS marketing platform specifically designed to accelerate the growth of ecommerce stores. With seamless integration with major ecommerce platforms, pre-built automation templates, and exceptional customer support available 24/7, Omnisend simplifies the selling process without breaking the bank.

For additional queries or to learn more about the features, contact Darija Grobova, PR Manager, at [email protected]