#United States #Charles Town #Potomac Bancshares #Potomac Bank

Marking a New Era: Bank of Charles Town's Transformation

On September 2, 2025, the Bank of Charles Town, a fundamental part of its community for over 154 years, unveiled plans for a new name, Potomac Bank, set to take effect on November 3, 2025. This transition is not merely a rebranding; it represents the bank's evolution and growing footprint in the Eastern Panhandle of West Virginia, Washington County of Maryland, and Northern Virginia.

The name Potomac Bank draws inspiration from the Potomac River, a vital symbol connecting the diverse communities the bank serves. Dr. Keith Berkeley, Chairman of Potomac Bancshares, expressed that the new name is more than just a title; it encapsulates the relationships cultivated over the years and the vision for the future. "This transition is about embracing our successful growth and reinforcing our commitment to the regions intertwined with the Potomac River,” stated Dr. Berkeley.

As a financial institution founded in 1871, the Bank has continuously adapted to meet the needs of its clients. The renaming aims to align the bank closer to its parent holding company, which was strategically called Potomac Bancshares over thirty years ago in anticipation of this future growth.

Alice P. Frazier, President and CEO, echoed the sentiment surrounding the name change. She emphasized that even though the name is evolving, the bank’s commitment to its roots cannot change. The iconic tree logo will remain as a symbol of their dedication to nurturing strong and vibrant communities. In her words, "While our name is changing, the essence of our values and mission remains steadfast—helping those in our community.”

The transition is set to be seamless for customers, as the bank promises that all existing accounts and services will remain unchanged. Clients will continue to receive the same personalized service from the familiar faces they trust. Frazier reassured clients, vendors, and community partners that the high standards of service they have come to expect will continue unabated.

"Community Takes Root Here" is the new tagline adopted by the bank, highlighting its mission to bolster local economies and empower individuals and families. As Potomac Bank, the bank aims to remain a pillar in the community by supporting local entrepreneurs, businesses, and organizations, investing in the future generations that will shape their shared landscape.

This significant milestone serves as both a tribute to the bank’s proud heritage and a bold statement of its aspirations moving forward. While it celebrates an impressive 154-year legacy, this strategic branding evolution symbolizes its readiness to embrace future challenges and opportunities head-on. Therefore, as the Bank of Charles Town transitions into Potomac Bank, it steps into the future where tradition meets progress, ensuring that community ties continue to flourish.

Potomac Bank, as it will be known, has always prided itself on being a trusted partner for those living and working in its service areas. By strengthening its identity as Potomac Bank, it underscores the importance of community involvement and sustainable development, reaffirming the belief that strong communities lead to stronger economies. The switch to Potomac Bank heralds an exciting new chapter; where community roots take hold and exponential growth can flourish.

To learn more about the new Potomac Bank and the services offered, you can visit their website at www.mybct.bank.