Thymes Enhances Fragrance Line with the Launch of Noir Woods Collection

Thymes Enhances Fragrance Line with Noir Woods Collection

In an exciting update for home fragrance aficionados, Thymes, an established name known for its iconic Frasier Fir candle, has launched its newest scent - Noir Woods. This versatile fragrance, characterized by a smoky aroma with a blend of fresh evergreen and warm wood notes, promises to breathe new life into everyday moments throughout the year.

Situated at the intersection of nature and elegance, Noir Woods marks a significant expansion of Thymes' fragrance portfolio. Mary Beth McDavid, the Director of Fragrance and Product Innovation at Thymes, explained that this launch isn’t merely about adding another scent; it's about enriching the customer experience with a fragrance that can be admired in every season. “Noir Woods has a quiet, transportive quality – it's designed to live with you,” she stated. This scent draws inspiration from the calm of an early spring morning or the serene ambiance of a late summer evening.

What sets Noir Woods apart from previous offerings is its layered complexity. Unlike other fragrances that focus on singular notes, Noir Woods weaves deeper wood and amber notes with the freshness of evergreen, thereby creating a scent profile that is as grounding as it is inspiring. This thoughtful craftsmanship reflects Thymes’ commitment to botanical richness and culinary allure, which has been a hallmark of the brand’s identity for over 40 years.

The Noir Woods collection features an array of products designed to elevate both gifting experiences and personal rituals. Ranging from $16 to $60, the lineup includes a striking 18-ounce Triple Wick Poured Candle that promises an impressive scent throw and aesthetic appeal. Alongside this centerpiece, consumers can explore additional candle sizes, a home fragrance mist, a reed diffuser, and a Pura diffuser refill. Each component is meticulously crafted, allowing for a harmonious integration of style and fragrance throughout the home.

Visually captivating, the candle vessels boast a modern black and grey swirl pattern, accented with warm gold touches. This design not only alludes to the elements of smoke and stone but also aligns seamlessly with contemporary home décor styles. Made from a premium food-grade paraffin wax blend, these candles ensure a refined, long-lasting burn ensuring that every moment becomes significantly more aromatic.

Thymes strategically launched Noir Woods in August, tapping into the transition between summer and fall when consumers seek to reset their spaces and cultivate new sensory experiences. Whether it's through lighting a candle while reading a book or misting a room before a gathering, Noir Woods invites moments of reflection and tranquility.

The collection made its official debut today on Thymes.com and will gradually make its way to additional platforms, including Amazon and selected independent retailers across the country later in the month. As consumers look for ways to create enriching atmospheres in their living spaces, Thymes’ Noir Woods collection offers them an opportunity to do just that.

For those curious about elevating their home fragrance game, this new collection promises not only to enhance the ambiance but also to forge connections through the power of scent. Explore the full range of Noir Woods exclusively on Thymes.com or enjoy it on Amazon as the collection rolls out.

With a blend designed to transcend seasons, Thymes is setting the stage for a fragrant and inviting fall season, making Noir Woods a must-have addition to any home fragrance collection.