#Japan #Tokyo #disaster response #Alfresa Healthcare #Haleon Japan

Alfresa Healthcare and Haleon Japan Join Forces

Alfresa Healthcare Corporation, a subsidiary engaged in self-medication wholesale operations based in Chuo, Tokyo, has entered into a disaster response agreement with Haleon Japan Corporation, which focuses on manufacturing and selling oral healthcare products and over-the-counter medications. This collaboration aims to enhance support for victims during major disasters like earthquakes by ensuring the prompt delivery of essential supplies to evacuation centers and distribution points.

Background and Purpose

During disasters, conditions such as water shortages and heightened stress can lead to an increase in oral bacteria. This is particularly risky for the elderly, who are more susceptible to pneumonia caused by aspiration or influenza. Hence, oral care during evacuation periods becomes critically important.

Alfresa Healthcare is committed to providing medical products and services in a reliable and safe manner, thereby contributing to the development of a healthy and vibrant society. The company promotes 'self-medication' and 'self-prevention' as part of its social infrastructure. It supplies a variety of goods and services related to health and beauty, focusing on over-the-counter medications targeted at drugstores, pharmacies, and other retail outlets. With a comprehensive logistics system capable of nationwide delivery, Alfresa Healthcare ensures accurate and timely distribution of products across regions.

Haleon Japan, a subsidiary of the global consumer healthcare company Haleon headquartered in the UK, embodies the mission to promote better everyday health through humanity. The company's offerings include trusted oral healthcare products like Sensodyne, Polident, and various over-the-counter medications such as Contac and Voltaren. Through this partnership, the two companies intend to utilize their combined logistics capabilities to shorten lead time for delivering Haleon products to disaster-hit areas upon requests from governmental and medical organizations.

Details of the Agreement

The purpose of the agreement is to enhance collaboration between the two companies for the delivery of aid during disasters. When Haleon Japan receives support requests from governmental or dental organizations, disparate supply channels will enable Alfresa Healthcare to deliver Haleon's products as assistance to evacuation centers in affected regions.

Company Overview of Haleon Japan

Firmly rooted in the consumer healthcare sector, Haleon Japan provides essential health products that significantly improve user health and wellness.

Important Dates

The disaster response agreement was officially signed on June 19, 2025. During the signing ceremony, notable representatives included

• - President of Alfresa Healthcare, Makoto Nishida
• - President of Haleon Japan, Mari Nogami

Comments from Both Companies

Makoto Nishida, President of Alfresa Healthcare

Our corporate philosophy is to honestly fulfill our obligations as intermediaries in the distribution business, contributing positively to society. Through our collaboration with Haleon Japan, we aim to expedite the delivery of crucial oral care products to disaster-stricken areas, leveraging our national logistics network along with partnerships with cooperating companies. We view this as our social responsibility and mission and will continue to dedicate ourselves to ensuring the safety and security of local communities.

Mari Nogami, President of Haleon Japan

I find great significance in this disaster response agreement with Alfresa Healthcare. Maintaining oral health during prolonged evacuation periods presents a significant challenge, particularly for the elderly, who are at a higher risk of infections such as aspiration pneumonia. As part of our mission, we aim to deliver our dental care products promptly to support individuals during such trying times. With Alfresa Healthcare's collaboration, we will explore further initiatives to enhance our response during disasters.

As both companies embark on this essential partnership, they reinforce their commitment to community welfare and health during emergencies, ensuring quick and efficient distribution of life-saving products.