LIFULL's Internal Promotion of Generative AI Yields Record Productivity Gains

LIFULL Embraces Generative AI for Enhanced Productivity

Introduction
In the fast-evolving landscape of technology and productivity, LIFULL stands at the forefront of innovation. The company has undertaken initiatives to integrate generative AI within its operations, having been recognized as a DX certified organization by the Ministry of Economy, Trade and Industry in Japan. From August 2023, LIFULL has intensified its efforts to harness generative AI, resulting in unprecedented productivity improvements.

Productivity Achievements
From October 2023 to March 2024, LIFULL recorded approximately 31,596 hours in saved work time, with an impressive 90.9% of its employees utilizing generative AI tools. This marks a significant leap for the company, reflecting a growing trend of adoption across various job roles. The latest survey, encompassing 624 employees, revealed that nearly 91% reported using generative AI to enhance their work efficiency, a rise of 8.9% compared to earlier assessments.

Sector-Specific Application
Particularly noteworthy is the extensive adoption among engineers and designers, where nearly 100% reported integrating generative AI into their workflows. This comprehensive utilization indicates a paradigm shift towards the normalization of AI in everyday tasks across different departments, breaking down traditional barriers that might have hindered technological integration.

Key Areas of Utilization
The most common applications of generative AI include content creation, document editing, and data analysis. Around 70% of employees utilizing AI expressed that these tools have alleviated their workloads significantly. Additional applications include information gathering and brainstorming sessions, showcasing the versatility of generative AI in various operational contexts.

Impact on Core Business Objectives
The integration of generative AI has also positively impacted LIFULL’s core operations, with a 7% increase in the proportion of work focused on achieving strategic goals over two years. This trend underscores the tool's potential not only to reduce time spent on tasks but also to enhance overall work quality.

Continued Commitment to Innovation
Recognizing the importance of ongoing development, LIFULL has implemented two new initiatives aimed at promoting the effective use of generative AI:

1. Usage Tracking and Feedback
By meticulously tracking generative AI tool usage through its internal platform, keelai, LIFULL provides departmental insights on user engagement. Monthly feedback allows for timely identification of areas needing improvement, further facilitating enhanced usage statistics. As of March 2025, the number of monthly users reached 511, a remarkable jump of 77 users in just a few months.

2. Integration with Chrome Extension
To streamline workflows, LIFULL is incorporating generative AI into daily processes, particularly for departments that frequently interact externally. For instance, features that assist in email composition and reporting have been developed, enabling seamless usage of AI-generated content based on users' inputs.

Future Perspectives
LIFULL is committed to leveraging the learnings gained from its generative AI initiatives to not only improve internal efficiencies but also to contribute to the real estate industry’s digital transformation. In March 2024, the company renewed its DX certification, solidifying its position as a leader in adopting digital technologies to address societal challenges. The partnership established with Tsukuruba aims to apply LIFULL’s AI-driven insights to enhance services in the real estate sector, characterized by its traditionally analogue methodologies.

Conclusion
As LIFULL continues to encourage its employees to embrace generative AI, the company envisions a workplace where efficiency becomes second nature. With over 90% of its workforce already utilizing these innovative tools, LIFULL is on the path to not only achieving its strategic goals but also leading the charge in the broader governance of digital transformation within and beyond its industry.

About LIFULL
Headquartered in Tokyo and publicly traded on the TSE Prime (2120), LIFULL is dedicated to solving societal challenges through its various businesses, including real estate information services and senior living support, ensuring a world filled with joy and security for everyone.