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Norton and Neon Genesis Evangelion: A New Cybersecurity Campaign

In an exciting crossover designed for the most dedicated fans, Norton is launching its second campaign in collaboration with the beloved anime series Neon Genesis Evangelion, to celebrate the show's 30th anniversary. This campaign, themed "Cyber Threats vs. Electronic Information Defense Equipment Norton," will start on December 5, 2025, and promises exclusive limited-edition items for fans.

The campaign is tailored for those who purchase Norton products—offering a chance to win unique merchandise inspired by the MAGI system. Fans can look forward to original goods featuring freshly drawn illustrations that will surely pique the interest of collectors.

Campaign Overview

Neon Genesis Evangelion made a groundbreaking impact when the TV series first aired in 1995. Capturing the challenges faced by the NERV staff led by Dr. Ritsuko Akagi, it portrays powerful beings called "Angels" that threaten humanity. In the 13th episode titled "The Angel Attacks," an Angel, resembling a bacterial foe, hacks into the MAGI system, prompting a self-destruct sequence in the NERV headquarters—a tense situation that mirrors current-day cyber threats.

As we step into the year 2025, the narrative of Evangelion feels eerily relevant. Cyber threats loom like invisible Angels, forcing humanity to innovate in their battle against these unseen adversaries. The collaboration emphasizes that just as the characters in the series strive to overcome their challenges, we too must equip ourselves with robust defenses against the evolving risks in our digital lives.

Exciting Prizes Await!

This campaign will feature a variety of prizes, including:

• - A-Grade Prize: A MAGI-system-themed keyboard, ideal for fans who want a taste of the futuristic technology featured in the show.
• - B-Grade Prize: A desk clock designed like the MAGI system, complete with campaign voice lines from Dr. Ritsuko Akagi, adding a unique touch to any workspace.
• - C-Grade Prize: An original acrylic stand - version B, perfect for fans to display in their collections.

Campaign Duration and Eligibility

The campaign runs from December 5, 2025, to January 31, 2026. To be eligible, participants must purchase Norton products (package or download versions) worth over 300 yen during this period. Note that subscriptions are excluded from this campaign.

Eligible stores include the Norton Store, as well as various major electronics retailers such as Edion, K’s Denki, and Bic Camera, among others. Customers can enter the draw by purchasing the products and then visiting the designated campaign site with their product key and receipt.

About Neon Genesis Evangelion

Neon Genesis Evangelion is a landmark in anime history, created by Hideaki Anno, originally airing from 1995 as a 26-episode TV series followed by feature films starting in 1997. The series revolves around a future where humanity faces giant extraterrestrial beings known as Angels. It explores deep themes of identity, conflict, and the human psyche, creating a lasting legacy and captivating a generation of anime fans.

The cultural phenomenon began during Japan's third anime boom in the 1990s, influencing many subsequent works and paving the way for various media convergence initiatives. The success of Evangelion continues to resonate today, making it a classic franchise still beloved by fans around the globe.

Norton - Your Cybersecurity Partner

Norton, part of Gen (NASDAQ: GEN), is a leader in consumer cybersecurity. With products designed to protect a range of devices from online threats—such as Norton™ 360 Premium—users benefit from comprehensive security solutions, including features like VPN, parental controls, dark web monitoring, and password management. Norton continually strives to promote digital safety and privacy for families worldwide.

For more information about the products and to join the campaign, please visit the special campaign website at Norton & Evangelion Campaign.