Savor the Unique Flavors of 'Sekai no Yama-chan' at Seven-Eleven Festival

Discover the Unique Collaboration of 'Sekai no Yama-chan' and Seven-Eleven

A unique festival titled 'Sekai no Yama-chan x Seven-Eleven Local Love Festival' will kick off on January 30, 2026, in the Tokai region, specifically in Aichi, Gifu, and Mie prefectures. This exciting event marks the first-time collaboration between Seven-Eleven Japan and the popular izakaya chain 'Sekai no Yama-chan,' known for its iconic 'Phantom Chicken Wings.' This exclusive partnership aims to bring the beloved flavors of Yama-chan to the convenience store's menu, incorporating special spices and ingredients that highlight local culinary traditions.

A Menu Inspired by Tradition

The festival showcases nine special dishes that feature the renowned 'Phantom Pepper' spice — a secret blend known for its striking flavor and heat. This spice is the signature element in many Yama-chan menu items, making its inclusion in Seven-Eleven's offerings a true testament to the collaboration's authenticity. Here is the complete lineup of mouth-watering dishes:

1. Deep-Fried Chicken with Phantom Pepper
- Price: ¥253 (tax included ¥273.24)
- Release Date: January 30, 2026
- Enjoy Seven-Eleven's crispy fried chicken, enhanced with a separate serving of 'Phantom Pepper' for a customized, flavorful experience.

2. Grilled Chicken Rice Ball with Phantom Pepper Mayonnaise
- Price: ¥260 (tax included ¥280.80)
- Release Date: January 30, 2026
- This substantial rice ball features grilled chicken mayonnaise blended with 'Phantom Pepper,' offering a uniquely tangy taste.

3. Warm Egg and Fried Chicken Rice Bowl
- Price: ¥698 (tax included ¥753.84)
- Release Date: January 30, 2026
- A succulent bowl featuring crispy fried chicken spiced with 'Phantom Pepper,' topped with a warm egg for a perfectly balanced meal.

4. Spicy German Potato Dog
- Price: ¥330 (tax included ¥356.40)
- Release Date: January 30, 2026
- This hot dog is topped with 'Phantom Pepper' seasoned German potatoes and gooey cheese, creating a delicious combination of flavors.

5. Phantom Pepper Chicken-Style Pasta (Soy Sauce Flavored)
- Price: ¥550 (tax included ¥594)
- Release Date: January 30, 2026
- Inspired by a regional dish, this pasta features chicken marinated in a garlic soy sauce and a dash of 'Phantom Pepper' for an unforgettable taste.

6. Shredded Salad with Phantom Pepper Dressing
- Price: ¥238 (tax included ¥257.04)
- Release Date: January 30, 2026
- A refreshing salad drizzled with a delicious 'Phantom Pepper' dressing, perfect for a light snack or appetizer.

7. Garlic Spicy Fried Pork Guts with Scallions
- Price: ¥328 (tax included ¥354.24)
- Release Date: January 30, 2026
- Juicy fried pork guts served with a garlic-spicy sauce and fresh scallions – a savory dish sure to delight.

8. Yama-Chan Chikuwa with Cucumber & Phantom Pepper Mayonnaise
- Price: ¥298 (tax included ¥321.84)
- Release Date: January 30, 2026
- A popular menu item featuring cucumber wrapped in chikuwa, served with a tangy 'Phantom Pepper' mayo.

9. Phantom Pepper Soy Sauce Ramen
- Price: ¥236 (tax included ¥254.88)
- Release Date: January 28, 2026
- A cup ramen inspired by the taste of Yama-chan’s wings, combining chicken flavors with 'Phantom Pepper' for the ultimate comfort food experience.

A Special Touch to the Festival

To add to the excitement, promotional materials and packaging will feature a unique illustration of Yama-chan's mascot, Toriman, dressed in a Seven-Eleven uniform. This creative collaboration encapsulates the spirit of the festival, inviting local patrons to indulge in these exciting new flavors.

Founded in 1981 in Nagoya, 'Sekai no Yama-chan' has become a beloved institution known for their signature spicy wings and high-quality offerings, personally supervised by their CEO, Kumi Yamamoto. This partnership is an ambitious venture for both companies, aiming to elevate the culinary experience in convenience retail.

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As we eagerly await the festival, ensure to mark your calendars and prepare for a hot and spicy winter celebration that perfectly blends local favorites with the convenience of Seven-Eleven. Don’t miss out on this exciting collaboration!