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Hardee's Innovates Breakfast with New Offerings

As mornings can often start off less satisfying than hoped, Hardee's is stepping up to change that narrative. On March 23, 2026, the popular fast-food chain launched an ambitious initiative that includes their new Frisco Breakfast Burger along with a unique offer termed ‘Second Breakfast Insurance’. This move is designed for anyone who has ever found themselves feeling unsatisfied after their first breakfast.

Frisco Breakfast Burger: A Hearty Start to Your Day

The star of this new breakfast campaign is undoubtedly the Frisco Breakfast Burger. Packed with an impressive 42 grams of protein per burger, it aims to keep diners full and energized not just through breakfast but well into lunchtime. The burger features a 100% USA Angus beef patty, topped with cherrywood smoked bacon, a freshly cracked egg, melty American cheese, and crispy hash rounds, all served on perfectly toasted sourdough bread.

Designed not only for taste but also to provide lasting satisfaction, the Frisco Breakfast Burger is targeted at those who want a substantial breakfast that breaks the mold of traditional quick-service options.

Second Breakfast Insurance: No More Backup Plans

In an innovative twist to further enhance customer satisfaction, Hardee's introduced Second Breakfast Insurance, which runs from March 23 to March 31. My Rewards™ members are invited to partake in this intriguing offer. If a customer finds their breakfast lacking, they can submit a proof of purchase or a photo of their disappointing meal through Hardee’s dedicated website. In response, Hardee's promises to deliver a complimentary Frisco Breakfast Burger combo, ensuring that no one has to settle for an unsatisfying start to the day.

“At Hardee's, we believe that the most important meal of the day shouldn’t need a backup plan, ” stated Sarah Breymaier, vice president of brand marketing at Hardee's. She emphasized that the Frisco Breakfast Burger is specifically designed to provide significantly more protein than typical breakfast sandwiches, and the Second Breakfast Insurance serves as a testament to Hardee's commitment to customer satisfaction.

Availability and Promotion

Customers looking to try the new Frisco Breakfast Burger can find it available through April 14, 2026, at participating Hardee's locations. The introduction of this product and the accompanying offer of Second Breakfast Insurance marks Hardee's commitment to innovation in their breakfast offerings.

With over 1,400 restaurants across 31 states, Hardee’s continues to be a staple for those seeking hearty meals, celebrated for their high-quality items such as charbroiled burgers and hand-breaded chicken tenders.

Who is CKE Restaurants Holdings?

Behind the Hardee's brand is CKE Restaurants Holdings, Inc., a well-respected company located in Franklin, Tennessee. Alongside Hardee's, it also manages Carl’s Jr. Restaurants LLC, creating a diverse portfolio of fast-food offerings that cater to a range of tastes and dining preferences. The company operates more than 3,600 restaurants in the U.S. and beyond, ensuring individuals around the globe enjoy delicious meals made with high standards of quality and service.

In summary, with the launch of the Frisco Breakfast Burger and the inventive Second Breakfast Insurance, Hardee's is setting a new standard in the fast-food breakfast landscape.

Whether you're a die-hard fan or a newcomer, it's an exciting time to experience what Hardee's has to offer, ensuring every breakfast is a fulfilling one.